Do You Make Videos? Here Are Some Useful Tips

Making videos for fun or work can be an extremely rewarding experience. There’s room for creative expression and playing with the medium, and a finished product that can be shared with people in your industry or friends and family and kept forever to be returned to for nostalgic purposes. This being said, when you put a lot of time and effort into a video, and things go wrong, it can be extremely frustrating. The following will explore a few useful tips that can help ensure that your video-making experience is a positive one.

Room Tone

Room tone is one of those things that you don’t realise can make your life endlessly easier unless you’ve used it before. Most filmmakers will tell you that a movie is made in the editing room, and that’s exactly where room tone comes in handy. Basically, it involves recording thirty seconds of audio in every location that you shoot in with no talking or sound effects like cars or birds going on. Having this audio clip makes editing infinitely easier as you can now cut an audio clip in the middle and spread it out to create a longer gap between one word and the next, filling in the space with room tone. Room tone is needed instead of silence because every location has ambient noise; the fridge and lights, and heating systems all contribute a soft hum into the air. Wind causes grass to rustle. Outdoor noises are filtered through windows into homes. Silence sounds awkward and strange when spliced between two audio clips because all locations have a texture to their sound.

Figure Out Your Export Settings

If you’re regularly creating videos, one of the best things you can do to ease the process is figuring out what export settings work for your purposes and saving these settings. This will allow for all your videos to have the same look and feel but also help your projects get more views on whichever platforms they’re on since they’re optimised for those platforms. You’ll want to read through a guide to video encoding as well as look up the recommended quality and size of videos on the sites and platforms you’re posting on. People tend to click away from videos that load too slowly or are oddly sized, and you don’t have unlimited space, so you don’t simply want the largest videos possible.

Have A Script

If time is of the essence, having a script makes things far easier. A script is like a checklist of everything you need to capture in order to edit your video. Yes, you can simply play around with your friends and film improvisation, but this will result in longer shooting times, a greater risk you will have missed a crucial point that’s needed for things to make sense, and longer editing times. While it can be fun to format your script as they do in Hollywood, know that you don’t need to do this or have any fancy software to have a script. Simply writing down what is to be said and what’s going on while it’s being said can be a big help.

Develop A Code For Children And Animals

One of the most brilliant film techniques for working with children and animals involves a predetermined code that all adults know. It can be hard to get kids and animals to perform on command, yet often, when they’re left to their own devices between takes, magic can happen. Establish a code word for the adults in your crew that means: everyone pretends nothing is happening but actually starts recording. This can be used to capture brilliant moments of genuine play and interest and can add a profound level of realism to your final product.

Have A Loud Sound At The Beginning

You’ve probably seen those big clapper tools that professional films use to mark the beginning of scenes. While the text on the clappers is helpful as it lets the editor know what scene and what take they’re looking at (this is vitally helpful if a director leaves a note like: I loved to take four on the medium shot), the main magic of this is the clapping sound that occurs. A quick loud noise results in a jump in the waveform of the audio file which can easily be seen while editing. If you’re synchronising multiple audio clips or audio and video clips, this makes things super easy; all you have to do is line up the blips in the waveform.

The above tips should help make some of the logistical elements of videography easier so you can focus on the creative and fun elements. Of course, every project is different, and it’s important to remember that artists are allowed to break the rules.

How Artificial Intelligence Will Directly Affect The Media Industry

Many media companies from around the globe are anticipating the affect that artificial intelligence (AI) will have on the way they do business. The dynamic nature of technology trends demands its continuous evolution from publishing to a digital media company. Progress has been made in terms of content, as well as in terms of technology used to gather and publish information.

Artificial intelligence now possesses a larger pool of data to work with and automate so as to generate reports and other forms of content.

But How Will AI Affect Your Business?

Data Collection

Content in media is generated in all visible media formats. Relevant keywords, sentiments, and entities, along with topic classification is computed. Image classification is used for face detection or finding important parts of an image. All this data is then used to build a knowledge graph for ease of content search, recommendations, and relevant content syndication.

The second part of data collection is around collecting time series data on what content is consumed by the end user. This helps the algorithm match user interest with content meta data.

Insights Utilisation

The insights obtained from text mining allow for trends to be identified and leveraged in order to solidify a target audience and appeal to their interests. Historical analysis of trending content helps the editors focus on the topics they would want to write and distribute across social media. By serving relevant ads for a target audience, the ROI for the advertisers can be improved resulting in increased revenue for the publisher.

High performing advertising campaigns then become templates for future campaigns and low-performing ones can be analysed for their defects.

Customer Feedback

Algorithms can also help formulate responses to questions posed by customers. A direct outcome of this report would be the ability to weed out fake news that may be published by backlinking their sources and exposing their inaccuracies.

Smart artificial intelligence would be able to perform these semiotic analyses to determine accuracy.