JZZ Technologies, Inc. Receives Assessment of Its Marketing Database

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MCapMediaWire – The digital media marketing division of JZZ Technologies Inc. has received an independent assessment of its proprietary marketing database, indicating that the total record group has a base asset value of $13,184,500.

JZZ Technologies, Inc. has received a third-party assessment of its proprietary database used internally for marketing products, services, and in co-promotions with partners

JZZ Technologies, Inc. has received a third-party assessment of its proprietary database used internally for marketing products, services, and in co-promotions with partners

Although this is an un-audited assessment, an independent industry expert’s valuation has been carried out using comparable commercial databases available for marketing to similar or identical target audiences.

JZZ Technologies, Inc.’s proprietary database is comprised of the following vertical groups:

  • 35 million-plus U.S. Seniors (individual age 55 or older)
  • 1.2 million U.S. Physicians (by practice or specialty)
  • 500,000 U.S. Veterans (verified according to service)

The digital marketing division is working directly with its marketing partner Ever Convert to advance its marketing capabilities using these valuable databases.

In preparation for broader marketing efforts, the Company is also engaging an independent third party to work with the databases to ensure security, record validation, industry-best practices, and extremely high standards of record hygiene.

JZZ Technologies, Inc. is already employing its proprietary data to increase circulation of its digital newsletter and for its high-profile marketing partners, including Beacon Insurance, EyeOn TV Channel, and select eCommerce partners.

“We have a valuable and compelling offering for anyone wanting to access our digital marketing capabilities to reach audiences that we serve.”, says Charles Cardona, CEO of JZZ Technologies, Inc. “Our proprietary database is just one more component that we can use to create tremendous value for our advertisers and partners. The assessment here shows the base asset value for our commercial database, but when applied to marketing for our many opportunities, it brings a value that we believe will be many times that assessment.”

The Company anticipates that the marketing database will be part of an audited valuation used for SEC reporting purposes in the Q4 revenue reporting period.

About JZZ Technologies, Inc.

JZZ Technologies, Inc. is a diversified technology company rolling up projects and partnerships in two distinct business sectors that operate cohesively; its digital media business includes online media and apps, content creation, digital marketing, streaming video content, publishing, and free over-the-air television targeted at active adults 55+.

The Company’s other business is focused on strategic biotechnology and bioscience acquisitions related to Human Life Extension and Human Longevity that can be immediately leveraged to support improved quality of life for aging populations.

DISCLAIMER and FORWARD-LOOKING STATEMENTS

Certain statements contained herein are “forward-looking” statements. Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.

This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, and such Forward-Looking Statements are intended to be covered by the safe harbours created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. All statements other than statements of historical fact in this announcement are forward-looking statements, including but not limited to the viability of the company’s business plans, the effect of acquisitions on our profitability, the effectiveness, profitability, and the marketability of the Company’s products; the Company’s ability to protect its proprietary information; general economic and business conditions; the volatility of the company’s operating results and financial condition; and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates, and projections about the company and the industry. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances or to changes in its expectations, except as may be required by law. Although the company believes that the expectations expressed in these forward-looking statements are reasonable, management cannot assure the public that their expectations will turn out to be correct. Investors are cautioned that actual results may differ materially from the anticipated results.

Contact:

JZZ Technologies, Inc.
Charles Cardona, CEO

Email: ccardona@jzztechnologies.com
Website: https://www.jzztechnologies.com/

Central Pennsylvania Law Firm Launches New Marketing Agency

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Marketing refers to activities an agency undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

A marketing agency connected to a law firm in Lancaster County has opened for business. Granite Creative marketing agency opened on October 01 2019.

Lancaster County is in southern Pennsylvania, on the Susquehanna River. Lancaster, the county seat, is known for its red-brick Central Market building. North of the city, Landis Valley Village & Farm Museum evokes a traditional German settlement. Southeast, in Amish farm country, the town of Strasburg is home to the Railroad Museum of Pennsylvania’s vintage trains. Farther south is riverside Susquehannock State Park.

The agency offers a range of marketing services including marketing strategy, website design, campaign strategy and execution, graphic design, social media, content marketing and video/animation production. The company provides digital and traditional marketing services to small- to medium-sized businesses throughout the country.

“The team develops creative strategies to enhance clients’ market visibility and give them a competitive edge to help them reach their business goals,” Jenna Wagner, executive director of Granite Creative said in a recent press release.

“The core team of the company has been working together at the law firm of Saxton & Stump in Manheim Township in its marketing department, providing internal marketing services and for the last couple years. The department has also assisted clients who had outsourced marketing work to the firm”, according to Anthony Gaenzle, director of marketing and business development at Granite Creative Group.

“The new firm is owned by Saxton & Stump and is located in the same building as 280 Granite Run Drive, but will remain independent of the law firm as the firm will maintain its internal marketing department. The new company will be able to take on both small and large projects”, Gaenzle said.

Saxton & Stump has offices in Manheim Township, Lower Paxton Township and Chester County. The law firm was founded in 2015 with offices in the Harrisburg area and the Lancaster area. Its founding employees included lawyers, doctors and nurses.

Last year, the firm relocated its office to Crums Mill Road in Lower Paxton Township.

Why Press Release Distribution is Important in Legal Marketing

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A press release in legal marketing is when a law firm releases a summarised announcement of something they are trying to promote. The hope is that news organisations will want to publish a story about it on their platforms.

Press releases have changed a lot over the years; not only are they a public relations tool, but they are also an essential content marketing component and media relations tool for both online advertising and offline marketing in 2019.

Law firms can benefit from adding press releases to their marketing plan. Since the end result of a digital marketing strategy is to connect with current and potential clients, adding press releases to a law firm’s digital marketing can help gain exposure and raise brand awareness.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on digital media platforms. Digital marketing encompasses all marketing efforts that use a mobile device, or on the Internet. Law firms can leverage email marketing, search engine optimisation, search engine marketing, and social media marketing across all social networks.

Adding press releases into their content marketing can help them gain brand awareness and reach current and prospective clients on digital channels.

Incorporating Press Releases in Legal Marketing

Effectively using press release distribution services and their media outlets will boost the power and reach of the partners legal marketing strategies without breaking the bank or hurting the bottom-line. Digital media coverage of your small business news story is a must, and a good press release is a very cost-effective way to get press release services. Done correctly, each news media company that carries your story will provide a link from their website to yours.

This link is called a backlink, which can be a powerful component of affiliate marketing. It is a sign that tells the search engines that your public relations information or brand image is relevant, and it can help affect your websites ranking on search engines like Google or Bing.

This little nugget of information that you have produced can be seen around the world without hammering the bottom line of the company.

Press releases have become more important as a legal marketing tool. Your news article or news releases become much more powerful when picked up and distributed by the news media and distributed across digital platforms.

The news media links to your press release help expand the reach of your content marketing articles, news stories, or public relations pieces.

There are many newswire services and press release distribution services. Any reputable wire services or press release distribution service should provide you with a listing of all the locations and websites where your press release can be found.

You should be able to have a listing with live links of all locations carrying your post. There are other considerations to take as well, like whether you receive a “do follow” or “no follow” backlink to your website or blog.

EY Croatia acquires the tech company ENTG

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Consulting company EY Croatia acquired the creative tech company ENTG, the Croatian website Netokracija reported. With this acquisition, EY Croatia makes a great entrance to the digital and the disruptive industry.

For ENTG, on the other hand, this exit is a step forward in their evolution that will improve their position on the market. Reportedly, it is yet to be decided whether they will keep their brand as ENTG, or will operate under the EY brand.

“In order to evolve, we decided to continuously disrupt ourselves. That’s why we are happy to announce joining our forces to EY family. Big thanks to everyone who had our back and who trusted us to keep theirs also! We are bringing all the legacy we’ve made so far into a new and upgraded era for all existing and new clients, partners and colleagues but now powered by an amazing EY Croatia!”, wrote the ENTG team on their Facebook page.

According to ENTG CEO, Ida Pandur, her team within EY will be dedicated to providing advisory services in the field of Customer Experience (CX). Moreover, they will give EY a new mindset and new energy in digitization and marketing.

“My team will be in charge of consulting services in the CX area, especially in the digital area. All that we have built up as ENTG to date; we will continue to do within the EY but at a higher level. EY will take over the entire business, including the team and the cooperation with our clients and partners”, says Pandur for Netokracija.

For EY Croatia this conquest means a further expansion that will give an added value to their current and their future customers – services that go beyond traditional finance ones such as audit, accounting and tax advisory and consulting.

“I believe that the combination of the specific digital skills that the ENTG team has; together with the innovative and traditional financial knowledge, the strength of the EY’s global network of professionals and the great domestic market experience, will add value to our clients. I hope that this new practice will be recognized in our country”, says Horvat Berislav, Country Managing Partner at EY Croatia, Netokracija reported.

Under the corporate motto “Inspired by digital”, ENTG was found in 2013 by the 26th old Ida Pandur. ENTG is a creative tech company and consulting hub for advanced digital strategies and projects. The company goal is to provide clients with unique 360 approaches in creating their strategies and make digital fully integrated part of complete marketing and business development activities plan.

EY on the other side is multinational professional services firm with a special focus in the finance industry. Globally, EY is known as one of the “Big Four” accounting companies. The company operates as a network of member firms which are separate legal entities in individual countries. In Croatia, EY is present since 1991, providing audit, advisory, accounting, tax and transaction support services.