The Key To Successful Content Marketing & 5 Mistakes You Should Avoid

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A professional corporate blog with the right content is important for your business. But here – as in so many other areas of marketing – a few pitfalls are lurking. The key is to identify and eliminate them.

Read more about the most common mistakes on corporate blogs in the article from our digital marketing experts.

You Are Not Focusing On Relevant Keywords

The purpose of your blog is to attract people to your company: you write a post about a topic – and a prospective customer finds your post, and thus your company, in the search results. The theme of the topic is not important – you can write a topic about establishing an online casino or your own law company, the main principle stays the same.

However, the first corporate blog mistake already lurks here: you write about topics and use keywords that you think would be interesting. However, this does not always overlap 1:1 with the topics that are relevant for your target group. To avoid this mistake on your corporate blog, be sure to conduct keyword research in advance. This will help you quickly find out which keywords your potential customers are searching for – and how often.

You then align your blog posts with the relevant keywords, one post per keyword. This is how you will then also be found via Google.

You Forget About Storytelling

Storytelling – you’ve probably heard about it a time or two. Storytelling can be compared to a classic hero story. Your reader is the hero who faces a problem. You are the wise mentor who helps the hero with his know-how to reach the goal of his heroic journey.

Texts For Your Corporate Blog Are Too Short Or Too Long

Speaking of “lengthy,” verbosity is also a common source of error on corporate blogs. Here, you should find the balanced middle between short five-liners and long 5000-word texts. A text that is too long quickly becomes exhausting.

Your texts should settle at around 1000-1500 words. However, if you have so much to say, spread the content over two to three posts. It will also keep the reader interested.

You Don’t Sprinkle Content For Your Corporate Blog

Your post contains appropriate keywords, is published, and supplemented with a lead magnet. Yet it ekes out a sad existence on your blog – because no one knows you have published anything new! Very few people check your blog regularly to see if anything has happened there. Until your post shows up in the search engine rankings, it can take a while.

Therefore, you should give it notoriety in another way. Simply post a short message with a link to the blog post on your social media networks: Twitter, LinkedIn, Instagram, Facebook, etc. Feel free to promote these posts as well to reach even more prospects.

Also, when you publish a new post, tease your newsletter subscribers with an exciting email that directs them directly to the blog post.

A Corporate Blog Doesn’t Show The Philosophy Of Your Business

Do your blog posts reflect your company? Or are they more like fact-based Wikipedia articles? Let’s face it: companies are much more likable when they show that real people are behind them. So, when writing, don’t hide the “personality” of your business behind stiff, factual phrases.

Instead, be relaxed and entertaining, and let a little humour flow in. But be careful. For all your personality, you should still maintain professionalism. After all, you want to position yourself first and foremost as a trustworthy expert.

And that brings us to the end of our article on popular corporate blog mistakes. How many of these have you discovered in your corporate blog or committed yourself?

808 Announces Trike Delivery Begins and New Marketing Campaigns

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McapMediaWire – 808 Renewable Energy Corporation, today announces that the Company has launched its new marketing campaigns and started delivery of its electric reverse-trike vehicles and electric mopeds.

Electric Reverse-Trike Vehicles & Electric Mopeds

Electric Reverse-Trike Vehicles & Electric Mopeds

According to Mr. David Chen, President and Chief Executive Officer of the Company, “we are very excited about this new milestone, and we are gearing up to a new level of marketing and sales campaigns for 2022.

We just finished our debut at The Florida Mall in Orlando, the Deland Air Show and IAAPA Expo over the past three weeks, and we are going to exhibit our product lines at the Central Florida International Auto Show starting December 3rd this week. We will be exhibiting our product lines aggressively and try to create maximum exposure on the market in 2022.

As our Orca is currently the only electric reverse-trike pocket-rocket product available on the market today, we are confident we will have a very nice year in 2022. We have been moving at lightning speed towards our goals, and we are very excited about the bright future and growth potential of our company.”

Company will soon offer its other recreational products, such as UTV, golf carts, go karts, electric mountain bikes, golf trikes and others.

Electric Reverse-Trike Vehicles & Electric Mopeds

Electric Reverse-Trike Vehicles & Electric Mopeds

Here is a recent video of our most recent development on YouTube:

Forward-Looking Statements:

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbour created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements using the words “hope,” “anticipate,” “may” and statements regarding the potential growth of the Company,  and future plans and objectives of the Company and SilverLight, are forward-looking statements that involve risks and uncertainties.

There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company undertakes no duty to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.

Electric Reverse-Trike Vehicles & Electric Mopeds

Electric Reverse-Trike Vehicles & Electric Mopeds

SilverLight International Group

SilverLight Aviation, LLC is an American aircraft manufacturer based in Zephyrhills, Florida, specialising in the design and manufacture of gyroplane or autogyro aircraft in the form of kits or ready to fly aircraft. SilverLight Electric Vehicles Inc. is the electric reverse-trike vehicle division which is based in Lakewood Ranch, Florida.

Investor Contact:

Contact: David Chen, President
Tel: (631) 397-1111
Email: davechen.global@gmail.com

AV Division: https://silverlightaviation.com/

EV Divisio: https://silverlightev.com/

3 Ways Law Firm Can Benefit From Digital Marketing

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You live in an era where digitalisation affects every part of your life. From the time you wake up, you check on your phone. In the middle of the day, you might have asked your virtual assistant for definitions of the terms you can’t grasp. Or perhaps, you go home and rest upon the knowledge that the automation embedded in your home devices makes cooking easier.

As you technologically upgraded your personal life, it would also be a wise move to innovate your firm into an interactive, tech-savvy organisation. If you’re in the legal industry, you know beyond reasonable doubt that technology has changed the game.

Typically, people consult lawyers over legal affairs via personal recommendation from family and friends. However, a 2019 survey revealed that one in three adults opted to seek legal advice in the internet rather than consulting with lawyers face-to-face.

Digital marketing concepts with male working with computer laptop showing data interface for processing. Business innovation strategy ideas

Digital marketing concepts with male working with computer laptop showing data interface for processing. Business innovation strategy ideas

Law Firms Going Online

At this time, operating in the legal market without a cyberinfrastructure proves to be a difficult, if not impossible, venture. The restrictions of movement and the availability of information on the internet push clients to search for legal answers electronically.

If you don’t want to be the one left behind in these technological dynamics, you may have to consider engaging your law practice over the internet. Well, why not? The internet is the hub spot of all your potential clients.

You can turn to digital marketing and use the internet to your advantage. If you want to delve deeper into digital marketing strategy, you can click for source to check out more information on the best platforms to use and ways to engage your clients.

Here are some ways you can benefit from digital marketing:

1. Get That Edge!

Whether you like it or not, law firms are involved in tenacious competitions. Remember, you want to be steps ahead of your competitors. If you want your firm to be the people’s byword for excellent legal services, know that digital marketing attracts large audiences from various backgrounds.

You would like people to know that you’re a firm that’s not only knowledgeable in legal concerns but also thoroughly concerned with your clients’ needs. The presence of your law firm online creates more visibility and establishes trust among netizens. Eventually, you can draw greater number of followers and create a pool of potential clients.

2. It’s All About Connection And Collaboration

Nowadays, you don’t practice your profession all on your own. You’re a part of a community and a niche that’s far wider than you think. To cater to your clients’ needs, you need excellent people working as your support personnel. Moreover, you need to establish linkages with other firms across the globe to provide legal services and solutions tailored to your client’s needs.

Having a digital marketing strategy establishes your name, allowing you to connect with other firms specialising products and services outside your scope of expertise. In the near future, legal services may become unbounded to legal requirements of one region only.

Who knows, you might expand your reach across platforms. You will be needing competencies beyond knowledge of the law then. If you want to connect with experts across the globe, you can start browsing and see how digital marketing works across multiple disciplines.

3. Clients And Creativity

Traditional marketing requires a more formal approach in promoting your legal services. With this, you would often find yourself bound by terms and agreements you can’t cancel from readily if the strategy doesn’t work. However, digital marketing will offer you a much more flexible strategy, and provide you with more creative approaches.

With digital marketing, you can actually verify and evaluate the number of your engagements, your activities, and the number of views. Thus, your legal firm can be more client-centred since out of these data, you can gauge the needs of your customers. You can give them more relevant, timely legal services which can be effective to their present circumstances.

Widen Your Horizon

Your law firm can experience the advantages of digital marketing strategies if you push to widen your horizon. Through utilising technology, you can grab the opportunity for business growth and generate value in the market. Sure, investing in digital marketing has a cost, but it’s way cheaper than the traditional ones.

Traditional marketing fetters you to geographical locations. But digital marketing allows you to set aside your physical limitations and reach out to the public in a way more convenient to you and to them. Think about how interactive you can be with your clients. Think about how you can grow your audience. Isn’t it worth it? Well, your future clients are somewhere out there, waiting for you.

6 Effective Marketing Tips To Improve Your Business Revenue

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A business needs revenue! Increasing sales and boosting performance is on the spotlight of many businesses today. With the advent of new technologies, traditional ways of selling and marketing techniques may seem outdated as businesses evolve and continuously adapt to these new techniques.

Marketing business concept on the virtual screen.

Marketing business concept on the virtual screen.

If you are feeling left behind, ask yourself these questions:

  • Do we have the right marketing plan?
  • Do we have great sales talent?
  • Does our marketing strategy still work?
  • And most importantly, how do we get more leads?

These questions may help you as you explore and find out the effective tips and tricks applicable to your business to boost your sales. Always remember that your success will depend on the amount of hard work and energy you exert.

As you all know, increasing sales, productivity, and performance is one of the most challenging tasks in the world of business. Sometimes all one needs is an inspiration from a great entrepreneur. If you think you need one, check out this blog post.

Now, you can see what the awesome ways are to boost your sales.

1. Remember, People Enjoy Benefits

You think you have great products? Good, because most people buy products, not because they just want to or just because they look great, but because of the benefits they can get along with it. If you are thinking of a service or product to sell, start by identifying what benefits people often seek or want to enjoy these days. It can be cost-efficient or time and energy saving. With this, you are also addressing the question why customer buy such products.

2. Focus On Existing Customers

Instead of attracting new customers, reach out to those who have already tried your products. Always secure and maintain your relationship with them to make sure they will always buy again. You can do this by reaching out to them on a regular basis, and ask how they are doing personally and professionally.

According to experts, the best sales leads are those who are already transformed into existing customers. As a matter of fact, existing customers have a higher chance of buying again your products rather than new ones. Also, don’t forget to ask them if they know someone who absolutely needs your services. Making referrals will also boost your sales gradually.

3. Study Your Competitors

All business owners need to know their competitors. Always think one step ahead of them. You can try their products or services and discuss with your sales team if you are lagging behind them. Also, analyse their techniques, strengths, and weakness. And use them as an advantage to outpace your competitors.

4. Create Unique Product Innovation

After studying your competitors, you should be able to think of unique products or services that will completely outdo them in the long run. These unique products should always satisfy the needs of your customer, and would make them always prefer your products over other identical production in the market.

5. Build A Strong, Reliable Customer Service

With reliable and innovative customer service, you’re giving your prospects access to a wide range of products and services that you offer. Not only that, but it can also help you stabilise the connection between you and your customers by addressing complaints, questions, and feedback.

Building a customer service system also builds a strong foundation and connection with your existing customers. Remember that it’s not important how you perceive your products, but how your customers perceive them.

6. Maximise Social Media And Content Marketing

Most people spend their time on social media apps. Using them to your advantage will help you boost your sales. Here are some benefits of social media marketing:

  • Increased Brand Awareness: Social media is a cost-efficient method to increase your business visibility and branding. It helps you reach out to more customers with just a touch of a button.
  • High Conversion Rate: With increased visibility, customers are most likely going to flock to your website and increase traffic. This is possible even with just a single content post, comment, and like.
  • Social Listening: Social media lets you interact with your customers freely. It also helps your business create connection and positive interaction with your customers. You’ll surely hear what the customer wants and needs. You may take a look at your favourite brands’ micro-blogging accounts.

Summing It Up

Increasing business revenue is really hard and demanding. It will definitely challenge you to think outside the box and take a lot of risks. Hang on, utilise these tips to your advantage, and bring success to your company!

DatChat Announces National Marketing Campaign on Barstool Sports

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Communications and social media company DatChat has announced they will be running a multi-channel, national marketing campaign on Barstool Sports.

DatChat will serve as the Presenting Sponsor for multiple Barstool Sports franchises, including BFFs, which is a weekly podcast hosted by David Portnoy, Josh Richards, and Brianna LaPaglia.

Darin Myman, Founder and Chief Executive Officer at DatChat said, “We’ve been long-time fans of the work Barstool Sports and its franchises are doing as leaders and cultural touchstones spanning multiple generations across sports and entertainment.

This is a meaningful relationship for us, both as supporters of their work and as the creators of a platform which we believe is a natural fit and exciting opportunity for their audiences.”

The marketing campaign is expected to launch in November 2021. DatChat is available as a free download for iOS and Android.

About DatChat

DatChat Company Logo

DatChat Company Logo

DatChat Inc. is a blockchain, cybersecurity, and social media company that not only focuses on protecting privacy on personal devices, but also protects user information after it is shared with others.

The DatChat Messenger & Private Social Network presents technology that allows users to change how long their messages can be viewed before or after users send them, prevents screenshots, and hides encrypted photos in plain sight on camera rolls.

DatChat’s patented technology offers users a traditional texting experience while providing control and security for their messages.

With DatChat Messenger, a user can decide how long their messages last on a recipient’s device, while feeling secure that, at any time, they can delete individual messages or entire message threads, making it like the conversation never happened.

About Barstool Sports

Barstool Company Logo

Barstool Company Logo

Founded in 2003 by David Portnoy, Barstool Sports is a leading digital sports, entertainment and media platform that delivers original content across blogs, podcasts, video and social media, supported by nearly 100 dedicated personalities.

It benefits from its base of approximately 60 million monthly unique visitors, reaching an estimated 36% of males and 30% of females in the Millennial and Generation Z generations across the United States.

In 2020, Barstool Sports grew by approximately 57%, delivering nearly $150 million in revenue from digital and audio advertising, ecommerce, events and licensing. Barstool Sports is a strategic partner of casino operator Penn National Gaming and home to The Barstool Fund for small business relief due to the impacts of COVID-19.

Marketing Agency Launches to Breathe New Life Into Lancaster, PA

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Central Pennsylvania has a new marketing agency helping businesses navigate exceptionally challenging times. Gaenzle Marketing, led by Chief Executive Officer Anthony Gaenzle, has worked on the launches of numerous local start-ups and worked with businesses to drive brand awareness and new business despite continued uncertainty for businesses throughout the pandemic.

The agency provides a full scope of marketing services, including website design, content marketing, social media, video production, graphic design, search engine optimisation, copywriting, and blogging. Gaenzle Marketing leverages the strength of team members each bringing 15+ years to the agency in both strategic and creative roles.

The team has been working together for many years leading up to the creation of Gaenzle Marketing.

CEO Anthony Gaenzle previously led the marketing efforts for EnVeritas Group, a global content agency in Greenville, South Carolina. During a three-year period, he developed and executed strategies to help the agency experience significant growth. Later, he played an integral role in helping launch and grow a small marketing agency in Lancaster, Pennsylvania, before making the decision to leave there and launch his own agency, Gaenzle Marketing, serving clients in Pennsylvania, South Carolina, Virginia, Florida, and other areas.

“Launching this agency has been in the works for several years, and I’m fortunate to have some of the top talent in the region and the country follow along and join the team,” said Anthony Gaenzle, CEO at Gaenzle Marketing. “We’re all passionate about working with brands to create and execute amazing marketing campaigns, and it shows with our consistently high ratings from clients.” 

Gaenzle Marketing has received recognition from multiple publications, including Clutch.co, a prominent reviewer of marketing and creative agencies. A strong knowledge of the Central Pennsylvania region allows the agency to easily partner with regional companies to help them grow and thrive in a complex marketplace.

The agency keeps its fingers on the pulse of national trends as well, having also worked with companies in Florida, South Carolina, Virginia, and beyond helping the team to consistently think outside the box and breathe new life into marketing campaigns for its clients.

Gaenzle Marketing

Contact: Anthony Gaenzle – CEO
Email: arg@gaenzlemarketing.com
Phone: 757-254-7842