Networking is one of the key components of running a successful business. If all else fails, a bustling network of like-minded individuals can help you get back on track in no time.
However, nurturing a LinkedIn network is different from growing it. Rather than hoarding connections, you should learn how to bring value to your community.
Lucky for you, there are a lot of people who think networking is just a numbers game. They spam their communities with commercial content without bringing any real value to the table.
If you apply strategies for nurturing your LinkedIn network early on, you’ll be well on your way to building a lively and profitable community.
Engage Your Audience With Consistency
Consistency is the key to community engagement. Keeping in touch with your followers regularly makes you trustworthy and reliable. It can also be a double-edged sword if you don’t do it right. Spamming your network with superficial and low-quality content can and will produce negative results. It can even completely undermine your networking efforts.
You want to treat the people in your LinkedIn network with the utmost respect while maintaining consistency. If you regularly provide them with valuable insight and content, they will see you as worthy of their attention. The best way to go about this is to set up a regular posting schedule and stick to it no matter what.
Build Rapport With Your Contacts
Creating a network of loyal supporters depends on your ability to connect with them on a deeper level than most brands do these days. Never take your friends, colleagues, leads, and clients for granted. They chose to be a part of your network, not the other way around. Treating them with appreciation and empathy will go a long way in building trust and rapport.
You should try your best to nurture every connection with respect. Show genuine interest in their experiences and challenges, and use your expertise to help them. Never hoard contacts just for the sake of numbers. If you have many inactive or irrelevant followers, learn how to remove LinkedIn connections in bulk to declutter your network.
Bring Value to Your LinkedIn Connections
Most of us like to do things that make us feel good, which is exactly how reciprocity works. Giving back to your community creates a positive feedback loop. You should always offer something valuable to your contacts. In turn, they’ll feel the need to return the favour and continue to interact with you in such a caring and compassionate environment.
Help your loyal connections by providing them with real solutions to their pain points. Give them insight into valuable industry insights. Provide them with constructive feedback and relevant resources to help them grow. Bringing value to your LinkedIn connections will result in increased engagement, support, leads, etc.
Help Your Connections Grow
Respect is a two-way street, and people in your professional network know that. If you don’t listen to your followers, don’t expect them to listen to you. When you see a person in your network struggling with something within your field of expertise, provide them with valuable feedback. Helping your followers improve will work toward creating stronger connections.
Always try to recognise and be grateful for each valuable contribution to your community. Your connections will greatly appreciate if you endorse them for whatever skills they are trying to develop. You can even go as far as helping them promote their companies and services, making strong business bonds in the process.
Be Honest and Transparent
Far too many internet hustlers advise against being honest and transparent in your interactions as a way to get ahead of the competition. In reality, lying to your contacts can and will completely devastate your reputation and any future chances of becoming successful in your industry. It’s extremely important to be authentic and transparent in all your interactions with your network.
If you want your contacts to trust you, you should adhere to ethical business practices. Establishing trust with your following can open many doors for you in the long run, especially because there are so many scammers trying to capitalise on swindling their contacts. Whether it’s a direct message, post, or newsletter, honest communication is your biggest ally.
Over to You
Creating a network of like-minded colleagues, clients, and potential leads doesn’t have to be hard if you do it right. There are many spammers out there trying to trick people into trusting them. If you want to create and nurture a strong LinkedIn network, or any other network for that matter, you will stand out from the crowd by being a positive force in your community.
Be consistent in your efforts to engage your network, and always try to provide your contacts with regular, high-quality content, advice, services, and products. Make sure not to come off as a spammer as that will surely deter a lot of potential clients and partners from your brand. Try to provide your network with valuable information, helping them grow alongside you.