Publishing Houses With a Focus on The Internet of Things (IoT)

A blog or eBook are likely the first things that come to mind when you think of digital publishing. As of October 2020, 4.66 billion people—or 59% of the world’s population—were active Internet users. The potential for diversifying material streams and revenue sources is one more way that advances in digital technology have made it easier to improve online publications.

In conclusion, it is simple to understand why digital publishing is the future of media as digital offers surpass newspapers.

Definitions of Digital and Media Publisher

A digital publisher is a publishing business or other organisation that transmits media to the general public via certain digital channels since digital publishing is the act of making digital media available to the public.

  • Distributing media to the general audience through digital devices
  • Reach a bigger audience, especially those who are mobile and around the world
  • Save cash
  • Website visitor analysis and content optimisation
  • Data from market research

Internet of Things (IoT) is a significant issue that will have a significant impact on the publishing industry, and it is only one of many disruptive themes that will shape the future of the technology industry.

IoT refers to the use of interconnected sensors and actuators for managing and observing the physical world, the objects that move through it, and the people who interact with it. The linked car, wearable technology, the automated home, smart cities, and preventative maintenance for industrial machinery are some examples of use cases. By 2024, consumer IoT will make up 27% of market revenue, up from 24% in 2020, while enterprise IoT will account for 73% of market revenue, down from 76% in 2020. Wearables will play a big role in this expansion.

Understanding a company’s ranking and position within the most significant themes can be a crucial leading indicator of that company’s probable future profitability and relative competitive position.

Top-Ranked Firms’ Insights:


In the IoT space, Apple is a top end-to-end participant. Apple is without a doubt the market leader for linked devices along the whole IoT value chain thanks to its flagship product, the iPhone, which generates around half of all revenues. It uses its internal cloud infrastructure, iCloud, to process the data gathered from its handsets. Users can use their iPhone or iPad to configure devices for their automated home utilising its HomeKit platform. By revenue, it dominates the smartwatch market globally. It is developing augmented reality gadgets, also known as Apple Glass AR headsets.


The leading provider of cloud infrastructure as a service (IaaS) globally is Amazon Web Services (AWS). Many businesses process the data that powers their IoT networks using AWS’ cloud services. Additionally, it has a variety of connected products, including Ring, a camera-controlled doorbell, and its family of Echo smart speakers. After purchasing Zoox in 2020, Amazon entered the nascent market for autonomous vehicles as a serious player. These characteristics make up one of the strongest IoT ecosystems in the world, making Amazon.


After Amazon, Microsoft is the second-largest supplier of cloud infrastructure services. Microsoft collaborates closely with Rockwell Automation on the Azure IoT platform, which it fully launched in January 2020. Azure IoT is a group of Microsoft-managed cloud services that connect, oversee, and manage IoT equipment. Microsoft is a pioneer in IoT application services thanks to its strong positions in all three cloud computing stacks (IaaS, PaaS, and SaaS) and other supporting technologies like AI, AR, blockchain, and even quantum computing. Microsoft introduced the Pluton processor, a specialised security chip incorporated inside Intel, AMD, and Qualcomm processors, in November 2020 to address cybersecurity concerns.