Membership Management Mastery: Insights from Successful Organisations

Diving into a membership management role can often feel like navigating through unknown territory. The journey of transforming an average, plain-vanilla membership program into a vibrant, engaging powerhouse is more complex than it may appear. But climbing the ladder to success is attainable. On the contrary, several organisations already excel in this field, and we can learn much from their experiences.

To get you started on the topic, this blog post will unpack insights from successful organisations worldwide – those that have truly mastered membership management. This comprehensive membership management success guide offers practical tips and proven strategies that have guided countless organisations toward sustained member retention and growth success.

Understand Your Members

The first step in effective membership management is to understand your members. This means knowing who they are, their needs and interests, and what motivates them to join your organisation. It’s important to conduct thorough market research and regularly gather feedback from existing members to ensure you’re meeting their needs and contributing to successful business operations. By maintaining this deep understanding of your members, you can make informed decisions that enhance member satisfaction and drive overall organisational growth.

One way that successful organisations understand their members is by creating member personas. This persona is a fictional representation of an ideal member based on demographic information, behaviours, goals, motivations, and challenges. Creating personas can help you tailor your messaging and outreach efforts to better match the needs of different segments within your membership base.

Create Compelling Membership Benefits

Another key insight from successful organisations is the need for compelling membership benefits. A strong value proposition is critical in attracting new members and retaining existing ones.

When developing your benefits package, thinking beyond discounts or access to resources is important. Instead, focus on how your organisation can solve problems for its members or enhance their quality of life meaningfully.

For example, if you’re an industry association for healthcare professionals, consider offering continuing education credits or access to exclusive networking events where members can connect with colleagues across specialties. If you’re a non-profit focused on environmental issues, maybe memberships come with tickets or VIP treatment at fundraising events such as galas/banquets, etc., highlighting philanthropic causes supported by others like them!

Invest in Technology Infrastructure

Successful businesses know that investing in their IT infrastructure is crucial to increasing the effectiveness of their member engagement efforts. Tasks like registering new members and gathering their information through surveys fall under this category. Manual procedures are now unnecessary, thanks to membership lifecycle management automation solutions. This frees up employees to focus on fostering meaningful interactions with members.

An organisation serious about technological advancement will invest in customer relationship management (CRM) software, email automation tools, and social media management systems. Through targeted interactions on digital networks like Facebook Groups, these instruments facilitate efficient outreach and continuing member involvement.

Provide Exceptional Customer Service

Providing first-rate service to their customers is a must for any thriving business. This entails setting up mechanisms to ensure members can get help quickly when needed.

Consider establishing a specialised portal where employees can learn about available benefits and frequently asked questions (FAQs). During our regular business hours, we have chat help available. Because of this, we can conduct in-depth, individual conversations with consumers. We intend to take a direct approach to solving problems and implementing ideas. During the early stages of member acquisition, when learning curves are steep, hosting webinars emphasising improving the user experience can deliver tremendous benefits.

By addressing these issues, your company may show its dedication to providing excellent service even after contracts have been signed and new customers have been brought on board. When speaking with members of your team one-on-one, your representatives must keep a cool head and a friendly approach. They should make useful suggestions to make sure that all issues are noticed.


Organisational success depends on strong membership management. Hearing the perspectives of seasoned groups with established memberships can help you see possibilities you hadn’t thought of before. You may learn a lot more about your target market by creating buyer personas and thoughtfully picking programs and offers. Moreover, it is not only suggested but required to put money into technology infrastructure. Providing outstanding customer service prompts them to reflect on why they joined in the first place, boosting customer loyalty and retention.

The Top 5 Kenyan Towns For Real Estate Investment In 2023

As the real estate market in Kenya continues to thrive, investors are on the lookout for prime opportunities to maximize their returns. In 2023, several Kenyan towns are emerging as hotspots for real estate investment, offering a blend of economic growth, infrastructure development, and favourable market conditions. This article delves into the top 5 Kenyan towns that present promising prospects for real estate investors in 2023.

Before making any investment, research and finding the most lucrative option is always a good idea. That way, you can make a profit and increase your net worth. For real estate investment in Kenya, look at the following options.

1. Athi River

Athi River will be a lovely town for real estate in 2023, thanks to the construction of the Nairobi Expressway. This piece of infrastructure has made it very easy for drivers to move from a place like Westlands to Athi River within a fraction of the time it used to take. As such, people working within Nairobi or running businesses in the same area find Athi River an attractive place to live. The town is much more affordable than most places surrounding the city, thanks to its distance from the capital. Developers, as well as investors, should consider taking their money to Athi River.

2. Kitengela

Real estate investment goes beyond buying apartments or houses to live in. It also includes purchasing land you can sell later at a profit or develop into a commercial or residential complex. Kitengela is the perfect town for this kind of investment. The area has seen a steady growth in the number of people moving in to buy apartments and houses or lease commercial spaces. Kitengela two bedrooms are especially popular with young professionals looking for affordable living places. Consider investing in an apartment complex within Kitengela to fulfil this demand in the market.

3. Ruaka

Ruaka town has been growing steadily over the last few years and is now one of the most sought-after rental areas within Nairobi and its outskirts. It has a lot of rental properties available, from studio apartments to four-bedroom apartments with the latest amenities. Rent prices are also high compared to other places in the region. Investors putting their money into this area can expect high returns at a steady pace over the next few years. Ruaka is also benefiting from the renovation and expansion of the roads.

4. Nyali

If you prefer to invest along the Kenyan Coast, then Nyali is an excellent option. Thanks to a general increase in population in Kenya, there has been an increase in demand for suitable housing options. That applies to single residents as well as families. Additionally, the expatriate population within Kenya has increased, and many of these residents live along the Kenyan Coast. Consider investing in property around Nyali, which is an accessible town with a multitude of social amenities, making it an attractive place to live.

5. Machakos

Kenya is experiencing an improvement in the economy, especially as the nation recovers from the COVID-19 pandemic. This recovery has been characterised by a growth in business operations, with more companies looking for commercial spaces for their office and warehouse needs. Machakos town is an excellent location for warehouses, thanks to the sound transport systems between this town and the capital. Consider investing in spaces that can be turned into warehouses or storage areas for different businesses.

6. Naivasha

Many real estate businesses are looking at Naivasha as a great town to invest in, especially when it comes to buying and selling land. The area has many plots for sale, and businesses are going as far as developing large pieces of land into gated communities as the demand for larger homes outside the city increases. Buying land in Naivasha opens you up to many options, including selling the plot later at a profit, building a home, or constructing several houses to form a gated community.

Real estate investment within different Kenyan towns continues to attract more people, both citizens and foreigners. Kenya has a significant market, and you can invest wisely by choosing any of these towns.


In 2023, the Kenyan real estate market is marked by exciting opportunities in various towns across the country. Nairobi’s bustling economy, Mombasa’s coastal allure, Kisumu’s infrastructure development, Eldoret’s untapped potential, and Nakuru’s affordable living options collectively create a landscape ripe for investment. Each town offers a unique blend of factors that cater to different investor preferences, making them prime destinations for real estate ventures. As always, conducting thorough market research, understanding local regulations, and partnering with reputable developers are essential steps to making successful real estate investments in Kenya.

Advisory Excellence Performance Review

Advisory Excellence would like to give you an inside look at how our backend analytics are calculated and how we gather data to provide our visitors with the best experience, content, and recommendations. Any effective website must have good website performance because it is the first thing that all visitors encounter.

Google Analytics is a tool that collects data from your websites and apps in order to provide reports that provide business insights.

The image above reveals that our website was visited by 20,228 people through Google during the month of October.

If you frequently use the internet, you are familiar with slow websites. The effects range widely, from consumer delight to the company’s bottom line. Let’s discuss the speed standards that your website must meet and why doing so is crucial.

Website Speed

Speed is no exception to the rule that all website design decisions should promote a great UX. There is no set standard for how quickly a website must load.

The phrase "content performance" refers to marketers' efforts to quantify the impact of their content on their target audience.

The graphic above shows that during the month of October, 184.8K people interacted with our published material.

Getting visitors’ attention as soon as the page loads is one of the key objectives of website design. All of this, however, is meaningless if your website takes a long time to load initially; impatient consumers are very likely to abandon. According to research by Akamai Technologies, a page’s bounce rate more than doubles for every two extra seconds it takes to load, and 53% of mobile users will leave a page that takes more than three seconds to open.

Content SEO

The effectiveness of your website also influences where you appear in search results. Google has used page speed into their ranking algorithm since 2010. It made the similar announcement for mobile pages in 2018. This is one way the search engine recognises websites that offer better user experiences.

Data on advertising success might assist you in determining the "sweet spot" of exposure. This is the optimal number of impressions required for an ad to have the desired effect.

The graphic above shows that our published material reached 2.8 million individuals between 9 Sep and 7 Nov 2022.

Page speed still has the potential to affect your website’s position in search results, as well as traffic, conversions, and sales. For instance, if Google determines that your website and the website of a rival are equally relevant to a query, the quicker website may rank higher.

Ask our rivals to demonstrate theirs for you. The answers will surprise you.


Regular performance reviews are a potent tool that can catalyse the growth of your product or service. From harnessing data-driven insights and fostering innovation to enhancing customer satisfaction and employee engagement, the benefits are far-reaching. By embracing a culture of continuous improvement through these reviews, you position yourself to not only meet but exceed customer expectations while thriving in today’s competitive market landscape. Embrace the power of performance reviews and unlock the full potential of your product or service.

New Business Ideas In The UK

An idea is the first milestone in the process of building a successful business. The economic issues faced by Brits have further worsened in the past few months. Brexit and the pandemic wreaked havoc in the past couple of years. Russia’s war with Ukraine has put more strain on the economy, not to mention the change in the country’s leadership.

In the dynamic landscape of the United Kingdom’s business sector, innovation and creativity are crucial for entrepreneurs seeking to establish their mark. As the business world continues to evolve, new opportunities emerge, fuelled by changing consumer preferences, technological advancements, and societal shifts. This article delves into a range of exciting new business ideas in the UK, offering entrepreneurs insights into potential ventures that align with current trends and market demands.

In such a backdrop, survival is an uphill task for many businesses. But the situation also paves the way for new business concepts that can turn big profits. We have rounded up some of the new business ideas that have bright prospects in the UK.


The medication on-demand concept received a big boost during the pandemic. It is all set to grow more even after the pandemic. Social care services are in high demand now due to the large aging population in the country.

Care apps can meet the health care demands of people. They help to organise and deliver care services. Telemedicine is another sector that has changed the healthcare system. Businesses using the changing healthcare trends are certain to flourish in a big way.

Home Improvement

Remote working has forced people to find ways to increase comfort and add value to their homes. Home improvement is a niche that will be in high demand always. General repairs, flooring, custom furniture retail, and cleaning services are popular. Kitchen and bathroom renovating services are the most sought after. The reason is that they add the most value to homes.

Take bathroom renovation, for instance. There are many exciting additions or replacements in bathroom products. There are different types of baths to choose from. Homeowners can select a large corner bath or a standalone model for a spacious bathroom. If the space is limited a shower bath is a good choice. Kitchen renovation services include countertops, flooring, and cabinet-making businesses.

Smart Home Services

Many homes in the UK are more than 50 years old with most of them not having smart connectivity. Sensors for security, flood prevention, and more have become a crucial part of secure and safe homes now.

Installation of smart thermostats and special light sensors helps reduce energy bills. Businesses offering consulting and installation services have plenty of lucrative opportunities. They help to solve the present energy crisis that the country is facing.

Upcycled Furniture Business

Selling upcycled furniture is a lucrative business idea. It helps in reducing the environmental pollution. Old materials or furniture are reused or refurbished and used for home renovation products.

This business idea helps in supporting sustainability. Many customers are looking for climate-friendly choices while shopping. Upcycling can help meet their needs. It requires less investment and can be done in a brick-and-mortar store or online.

Money Management Services

With the unstable economy, proper financial management has become a pressing need for UK residents. Services offering financial management methods have bright prospects. Budget templates, spending checklists, and more can be part of such services.

There are plenty of apps that help to manage personal finances. But they are useless if a person is not aware of the budgeting process and money management basics. Offering financial management services can help customers. They can budget and keep track of their spending in an effective way.

Customer-centric Services

Businesses offering personalised services to customers have a better chance of success now. With personalised services, a business can control the sales process. They can create better interaction with the customer.

Companies that focus on efficient supply and delivery processes can find better outcomes. For instance, there are bathroom companies in London that offer online and offline services. Letta London is one such company that offers a diverse range of services. The service offers consultation, bathroom surveys, 3D presentation of the design, and more.

Export and Import Consulting Services

The UK has a diverse range of export services such as financial services, IT and communication services, transport, and more. The changing laws in the wake of Brexit have placed many restrictions on imports and exports in the UK.

Many businesses will find it difficult to navigate the new laws. A consulting service will help businesses embrace the changes when Brexit is implemented. Changing suppliers to prevent higher costs is one of the services the business can offer. Making alterations in the prices in case of exports is another way such services can help.

Final Thoughts

When it comes to new business ideas there is no limit to the options present. We have just skimmed a few of them here. Despite the unstable economic situation or perhaps due to the uncertainty, there is a spurt of new concepts and trends. These can turn out to be lucrative in the long run.

While not all the ideas may work out, businesses stand to gain more when they focus on providing the solution that customers want. Expertise, creativity, and a good strategy are key things businesses need. With the proper arsenal, it is possible to create a huge impact with new business ideas.

In the ever-evolving landscape of the UK’s business world, innovation remains a driving force behind successful ventures. As entrepreneurs seek to make their mark, considering these new business ideas can provide a solid foundation for creating impactful, relevant, and future-oriented enterprises. By aligning with current trends and emerging market demands, these ventures have the potential to not only educate and inform but also to stand out in a competitive business environment.

6 Essential Things You Need When Opening A Traditional Store

Are you planning to open a traditional store soon? Opening a traditional store can be a daunting task. There are many things you will need even before you think of selling. Some of these items depend on the type of store you want to open and the products you want to sell. For example, a clothing store will need racks and hangers, while a grocery store will need shelves and coolers. Here are six essential things that you need when opening a traditional store.

A Weighing Scale

A weighing scale is among the essential things you need for your store. This will allow you to weigh the products you are selling. It is also essential for pricing purposes. There are different types of scales available in the market, and it is essential to choose one that best suits your needs. For instance, a simple grocery store will need a different type of scale than a wholesale store.

Some factors to consider when choosing a weighing scale include size, capacity, and accuracy. Size and capacity are essential because you must ensure that the scale can accommodate the products you will be selling. Accuracy is also essential because it will determine how accurate your prices are. Some regions require certification for certain types of scales.

A Cash Register or POS System

Another important thing you need for your store is a cash register or point of sale (POS) system. This will help you keep track of your sales and inventory. A POS system can be very helpful in managing your business. It can also provide insights into your sales and customers. There are many different types of POS systems available in the market, and choosing one that best suits your needs is essential.

When choosing a cash register or POS system, it is essential to consider the type of business you have. The system should be able to handle the number of products you sell and the type of transactions you make. Ensure that the system is easy to use and has all the necessary features.

Packing Bags

Packing bags are also essential for any store. These are used to pack the products that customers purchase. Some clients will not buy from your store if you do not have packing bags. There are different types of packing bags available in the market. The most common ones are made from paper, plastic, or cloth.

When choosing packing bags, consider the type of products you will be selling. For instance, fragile items will require stronger bags. You should also consider the size and shape of the bag. Some stores also use branded packing bags to promote their business.

Labels and Price Tags

Labels and price tags are also essential for any store. These help customers identify the products they want to buy. They also help you keep track of your inventory. There are different types of labels and price tags available in the market. The most common ones are made from paper or plastic.

Consider the type of products you will be selling when choosing the tags. For instance, some products require barcodes while others do not. You should also consider the size and shape of the label. Some stores also use branded labels and price tags to promote their business.


Signage is also essential for any store. This helps customers find your store, and it also helps to brand your business. Without signage, customers may not even know you exist or will go to your competitors, especially if they are in a high foot traffic area.

In terms of branding, your signage should be consistent with the look and feel of your store. This includes the font, colours, and overall style. Signs can be very expensive, so it’s essential to plan and budget for them accordingly. If possible, work with professionals to create the perfect signage for your store.

Display Cases

Your clients will want to see what you have to offer, and that is why having display cases is essential. Displays vary depending on the type of products you sell. For instance, a jewellery store will have different displays than a clothing store.

The most important thing to consider when choosing display cases is the type of products you will be selling. You should also consider the size and shape of the case. The materials also matter since some are more durable than others. For instance, wood is more durable than glass, but glass is classic and elegant.

Opening a traditional store can be daunting, but it will be much easier if you have the essentials. These include having a business plan, the right location, scales, a cash register or POS system, packing bags, labels and price tags, signage, and display cases. With these things in place, you will be well on your way to success. Ensure that you find the right items for your store and budget accordingly. With a bit of planning, you can open the store of your dreams.

Business Insights from Experts Around the Globe

In this weeks expert insights, Advisory Excellence is focussing on the “new normal”. Businesses have spent much of the past eighteen months scrambling to adapt to extraordinary circumstances. While the fight against the pandemic is not yet won, there is light at the end of the tunnel.

The new normal is going to be different. It will not mean going back to the conditions that prevailed. The great acceleration in the use of technology, digitisation, and new forms of working is going to be sustained.

Effective networking can provide us all with an abundance of opportunities all enabled through building meaningful relationships with others, from opportunities for personal and professional growth to commercial success.

Many executives reported that they moved 25 to 30 times faster than they thought possible on things like building supply-chain redundancies, improving data security, and increasing the use of advanced technologies in operations.

How all that feeds into long-term productivity will not be known until the data for several more quarters are evaluated. But it’s worth noting that United States productivity in the third quarter of 2020 rose 4.6 percent, following a 10.6 percent increase in the second quarter, which is the largest six-month improvement since 1965.

Now, by leveraging the power of our networks through digital technology, we can further discover, build, support and manage the relationships which create these opportunities more flexibly and at greater scale.

Productivity is only one number, albeit an important one; the startling figure for the United States in the second quarter was based in large part on the biggest declines in output and hours seen since 1947. That isn’t an enviable precedent.

More positively, it has taken a decade or longer for game-changing technologies to evolve from cool new things to productivity drivers. The pandemic has sped up that transition in areas such as artificial intelligence and digitisation by several years, and even faster in Asia.

Companies are three times more likely than they were before the crisis to conduct at least 90 percent of their customer interactions digitally. In short, taking your networking activity online can help create more of these opportunities.