Advisory Excellence would like to give you an inside look at how our backend analytics are calculated and how we gather data to provide our visitors with the best experience, content, and recommendations. Any effective website must have good website performance because it is the first thing that all visitors encounter.
If you frequently use the internet, you are familiar with slow websites. The effects range widely, from consumer delight to the company’s bottom line. Let’s discuss the speed standards that your website must meet and why doing so is crucial.
Speed is no exception to the rule that all website design decisions should promote a great UX. There is no set standard for how quickly a website must load.
Getting visitors’ attention as soon as the page loads is one of the key objectives of website design. All of this, however, is meaningless if your website takes a long time to load initially; impatient consumers are very likely to abandon. According to research by Akamai Technologies, a page’s bounce rate more than doubles for every two extra seconds it takes to load, and 53% of mobile users will leave a page that takes more than three seconds to open.
The effectiveness of your website also influences where you appear in search results. Google has used page speed into their ranking algorithm since 2010. It made the similar announcement for mobile pages in 2018. This is one way the search engine recognises websites that offer better user experiences.
Page speed still has the potential to affect your website’s position in search results, as well as traffic, conversions, and sales. For instance, if Google determines that your website and the website of a rival are equally relevant to a query, the quicker website may rank higher.
Ask our rivals to demonstrate theirs for you. The answers will surprise you.