Influencer marketing is a tried-and-true method of extending the social media reach of your company. And just because someone has a lot of followers doesn’t mean they necessarily have a lot of influence over those followers; it just means they have a lot of followers.
For brands implementing influencer marketing, reaching new target audiences is the main objective. This makes sense given that an influencer campaign increases your exposure to their followers.
Keep in mind that getting new consumers is the main objective rather than necessarily closing the deal straight away. The third most frequent objective of influencer marketing efforts, after raising brand recognition and encouraging product consideration, is actually generating sales.
Although there is no one-size-fits-all method for implementing this strategy, nearly every firm can profit with the proper forethought and investigation. Let’s examine the best ways to use a social media influencer programme to your advantage.
An influencer is simply someone who has the power to influence others. Influencer marketing is a type of social media promotion where brands pay individuals to spread the word about their goods or services to their followers.
Influencer marketing first appeared in the form of celebrity endorsements. However, in the modern digital era, niche social content producers can frequently provide brands with more value. On social media, these smaller accounts frequently have very active followers.
This year, around 72.5% of American marketers will employ influencer marketing in some capacity, and that percentage is steadily rising.
Still doubt the ability of influencer marketing to generate tangible business outcomes? According to Civic Science, 14% of 18- to 24-year-olds and 11% of millennials purchased a product within the previous six months as a result of a blogger or influencer’s recommendation.
Instagram continues to be the preferred platform for social influencers for the time being. In 2023, 76.6% of American marketers would reportedly use Instagram for their influencer efforts. But pay attention to TikTok.
In 2020, just 36% of American marketers employed TikTok for influencer campaigns; by 2023, that number will have increased to over 50%. In 2023, TikTok would rank third among influencer marketing platforms.
Even while these well-known sisters are undoubtedly among the most effective social media marketers, not all influencers are well-known figures.
In fact, for many brands, influencers with a more specialised or tiny but devoted fan following may be more successful. On all platforms, influencers with 15,000 followers have some of the greatest interaction rates. Of course, the price can also be considerably cheaper.
Let’s break it down further:
- Micro-influencers have 10,000 to 100,000 followers
- Macro-influencers have between 100,000 and 1 million followers
- Mega-influencers have more than a million followers
Nano-influencers may benefit from free products, but a broader influencer campaign needs funding. That budget may be substantial for big brands engaging with celebrity influencers.
Consider the payment arrangement that best supports your objectives.