David Fischer started Highsnobiety in 2005. It is a leading worldwide media company covering fashion and culture. In 2022, German e-commerce behemoth Zalando purchased it.
Berlin serves as the company’s headquarters, and offices are also located in Amsterdam, London, Milan, New York, Los Angeles, and Sydney.
Highsnobiety has a multichannel presence and a digital-first publishing strategy. In 2010, the print magazine made its debut, publishing editions on a quarterly basis all over the world.
Highsnobiety has established itself as the leading publication for news and upcoming trends in music, fashion, and culture. In the online fashion and lifestyle community, Highsnobiety has steadily grown its brand. The website and print publication are among the most popular places to find inspiration worldwide.
A multi-brand online fashion and lifestyle boutique called Highsnobiety Shop was established in 2019. In 2021, Highsnobiety debuted their clothing line.
In partnership with Boston Consulting Group, the brand has been releasing quarterly research papers in the areas of luxury and emerging consumer trends since 2018.
Gebr. Heinemann, a travel retail company, launched a collaborative partnership in 2022 with the goal of expanding the idea, starting with a site at Copenhagen Airport.
Highsnobiety curates’ daily content on music, the arts, fashion, and culture for its nine million monthly unique visitors and around 500 million monthly social media impressions.
Founder David Fischer
David Fischer, a Geneva native, founded Highsnobiety while pursuing his business administration degree in his home country of Switzerland. He relocated to Berlin in 2009 to start the website’s first office, which later grew to include a branch in New York. The team has increased in size every year and today employs over 80 individuals between its two offices.