Framework for Design Excellence in 2023 and Beyond

In today’s rapidly changing world, architects are facing multifaceted challenges that encompass the very fabric of our existence. As stewards of public health, safety, and welfare, architects bear a profound responsibility. This duty extends far beyond the confines of aesthetics and functionality. In an era marked by escalating climate crises and social inequalities, architects must recognise their unique capacity to harness the transformative power of design. Every project, regardless of its scale or purpose, can serve as a platform for addressing pressing global issues and fostering creative solutions. The lines drawn by architects should not only be aesthetically pleasing but also sources of positive change in the world. This article explores the Framework for Design Excellence, a visionary set of principles and questions that encapsulate the essence of 21st-century design—a design that is sustainable, resilient, inclusive, and profoundly impactful.

The Framework for Design Excellence

The Framework for Design Excellence is a compass that guides architects and clients towards creating built environments that transcend conventional norms. Comprising ten fundamental principles and a series of probing questions, this framework represents a paradigm shift in the way we approach architecture. It beckons us to consider each project as an opportunity to make a meaningful contribution to society and our planet.

Zero-Carbon Footprint: The first principle is a resounding call to action in an age dominated by climate change. Architects are urged to consider the environmental impact of their creations. How can we design buildings and spaces that generate zero or minimal carbon emissions? This question should be at the forefront of every project.

Equity and Inclusivity: Our world is marred by social inequities. The second principle of the framework challenges architects to create spaces that are inclusive, accessible, and welcoming to all. How can architecture break down barriers and promote social cohesion and justice?

Resilience: Climate change and natural disasters are becoming increasingly frequent and severe. Architectural resilience is about designing structures that can withstand these challenges. How can we make our buildings more resilient without compromising on aesthetics or functionality?

Human Health: The health and well-being of occupants should be paramount. The framework prompts architects to ask how their designs can enhance the physical and mental health of users. How can architecture contribute to healthier lifestyles and environments?

Community Engagement: Architects should engage with the communities they serve. How can we involve local residents in the design process and ensure that their needs and aspirations are met?

Beauty and Spirit: Aesthetics are essential. How can we create spaces that inspire, uplift, and connect with the human spirit?

Natural Systems: The framework emphasises the importance of integrating natural systems into our designs. How can we work in harmony with nature, harnessing its resources sustainably?

Innovation: Innovation is the driving force of progress. How can architects push the boundaries of design and technology to create novel and sustainable solutions?

Economics: Sustainable design should not be economically prohibitive. How can we make eco-friendly architecture financially viable?

Change and Growth: The final principle encourages architects to design for adaptability and growth. How can our creations evolve with changing needs and technologies?

Accessible and Relevant

The beauty of the Framework for Design Excellence lies in its accessibility and relevance. It is not an abstract concept reserved for elite architects and large projects. Instead, it is a practical toolkit that can be applied to projects of all sizes, types, and aspirations. Whether you are designing a small community centre, a skyscraper, or a public park, these principles and questions are equally applicable.

Vision and Toolkit

The framework paints a compelling vision of what the architectural profession can achieve. It is a call to architects worldwide to rise to the challenges of our time. Yet, it goes beyond inspiration; it provides a toolkit to realise this vision. It equips architects with practical resources to translate these principles into action.


In a world beset by climate crises and social inequalities, architects hold a unique position to catalyse positive change. The Framework for Design Excellence serves as our guiding light, illuminating the path towards sustainable, resilient, and inclusive design. As architects, it is our responsibility to take up this mantle, to ask the probing questions, and to create spaces that inspire and transform. Every line we draw should be a stroke of progress, contributing to a better world for all. With this framework in hand, we can embark on a journey of innovation, sustainability, and societal impact, ensuring that architecture remains a beacon of hope in our ever-evolving world.

What Is MindGeek? We Explain Here

Privately held, Luxembourg-based MindGeek, which largely focuses on pornography, has its operational headquarters in Canada. Owners include David Marmorstein, Feras Antoon, Bernd Bergmair, and most recently, Leonardo DaSilva. The main office of MindGeek is in Luxembourg, and it also has locations in Montreal, Los Angeles, London, Dublin, and Bucharest. One of the top five bandwidth-consumption companies in the world, according to a company representative.

In the ever-evolving landscape of the internet, certain names become synonymous with various aspects of online culture. MindGeek is one such name that has gained attention, particularly within the realm of adult entertainment. In this article, we delve into the world of MindGeek, exploring its origins, influence, and impact on the digital sphere.

Because MindGeek owns three of the top ten most visited online pornographic sites, many media outlets accuse the corporation of having a monopoly in the sector.

Feras Antoon, the CEO, and co-founder David Tassillo, the COO, both announced their resignations from the company in June 2022.

Website History

In 2004 Concordia University grads Stephane Manos and Ouissam Youssef launched Mansef, a holding company for numerous “thumbnail gallery post” websites and an affiliate network. Later, it introduced Brazzers and a pornographic production company, among other paid websites.

Fabian Thylmann sold his stock in the entity that owned NATS in 2006 and used the money to buy the Privat Amateure website. In 2007, Mansef was also a partner in Interhub, the company Matt Keezer founded as PornHub. Manos, Youssef, and Keezer later decided to sell the enterprises in order to move on to other endeavours.

Thylmann acquired the assets of Mansef and Interhub in March 2010 and combined the businesses’ properties to form Manwin. At the same time frame, Thylmann also acquired in a separate transaction.

Switching to MindGeek

Thylmann sold his ownership in Manwin to Feras Antoon and David Tassilo, the senior management of the business, for $100 million in October 2013 after being accused of tax evasion. MindGeek became the name of the business later that month.

This happened as Manwin and Redtube, a sizable pornographic website not connected to its network, amalgamated.

In order to introduce Reality Kings TV on satellite TV services in the Benelux and Central and Eastern Europe, Playboy Plus and M7 Group partnered in April 2015. In May 2015, MindGeek agreed to a distribution arrangement with Pulse Distribution, one of the biggest adult entertainment distributors, to release DVDs from,, Mofos, and Reality Kings as well as content from Brazzers and Digital Playground. ExtremeTube, SpankWire, and KeezMovies were all purchased by MindGeek in October 2015. In order to pay for their numerous services, MindGeek began taking Verge cryptocurrency in April 2018.

Corporate Framework

The British Virgin Islands, Canada, Curaçao, Cyprus, Germany, Ireland, Luxembourg, Mauritius, the Netherlands, the United Kingdom, and the United States are just a few of the nations where MindGeek is active.

A de facto Canadian company stated its structure as primarily a method of avoiding corporation tax; it includes billing firms in Ireland, subsidiaries in Curaçao, and holding companies in Cyprus and Luxembourg, all of which have been designated as tax havens or having lax tax laws.

A Canadian subsidiary is exempt from paying taxes on royalties to its Luxembourg parent due to unique tax agreements between Canada and Luxembourg, where MindGeek has its legal home.

Network Pornhub

A network of web 2.0 sites known as the “Pornhub Network” is reachable via the PornMD search engine from MindGeek.

TrafficEstimate did not have data for According to YouPorn, 400 content producers take part in their partner programme.

Manwin introduced the extreme pornographic website in 2012. Registered users get access to full-length videos. There were four websites under the domain as of 2016, each with a distinct configuration and sex preference. Models, scenes, and genres are all indexed on The website comes in third place within the network of porn sites run by MindGeek.


In the digital age, MindGeek stands as a multifaceted entity that extends beyond its origins in adult entertainment. From its innovative technologies to its impact on cultural conversations, the company’s influence is substantial. While controversies have brought important issues to light, they have also prompted initiatives for change within the company.

As MindGeek continues to evolve, its journey serves as a case study in the dynamic relationship between technology, media, and society. Whether one views it as a technological trailblazer or a polarising figure, MindGeek remains a prominent player in the digital landscape, sparking discussions and shaping the way we interact with online content.