If you haven’t heard of Nelk, rest assured that they’ll soon become well-known. An entertainment business called The Nelk Boys was established in Canada in 2010.
These young geniuses, best known for their stunts, pranks, and brand “Full Send,” are creating a commercial empire that is unimaginably vast.
The brothers behind Shots Studios Inc. and online celebrities John and Sammy Shahidi are among the more than 20 employees and advisers that currently make up the Nelk team, which was formed by Kyle Forgeard and Jesse Sebastiani.
— Advisory Excellence (@_aenetworking) September 27, 2022
Recently, Nelk has gained attention for introducing the “Happy Dad” hard seltzer brand. It will be “the hard seltzer of the summer,” the manufacturer predicts. Their reach is unmatched with a combined fanbase of well over 50 million followers across all platforms.
Nelk has transformed what was once YouTube stuff into one of the most coveted streetwear brands worldwide, along with “Happy Dad.” Their house brand, “Full Send,” only releases a few numbers of things at a time and always sells out quickly.
It wasn’t like the Nelk Boys were really making money off of YouTube anyhow, even before they were technically demonetised.
After the Google-owned video site began to come down on them in November 2020, they reportedly only received a pitiful $0.23 for more than 15 million video views that month.
Additionally, the Full Send team has been extending their business empire into the cryptocurrency space. They have even gone so far as to criticise other content producers for endorsing what they refer to as “scam” coins.
Although $70 million without any assistance from YouTube is astounding, if things continue to go Nelk’s way, it might only be the beginning.