Want to Grow Your eCommerce Business Internationally? Here’s How

eCommerce is a global industry. This means that you can sell your products to people in other countries and make money from every sale. But it also means that these international customers will need to be serviced, meaning you’ll need an internationally-minded company to help ensure customer satisfaction and retention.

Here are the steps you will need to take if you want to grow your eCommerce business internationally:

Shipping

Shipping is one of the biggest factors that business owners need to take into account when expanding their businesses internationally. It’s not only important to find the right shipping carrier that can meet your needs, but you also need to be aware of the different shipping regulations and requirements in each country.

For example, if you’re shipping products to Asia, you’ll need to familiarise yourself with each country’s customs and import regulations. In addition to tariffs and duties, there are also a number of other restrictions that you need to be aware of, such as the types of products that are prohibited from being imported into different Asian countries. Shipping companies like Coolparcel can help you ship to Asia with ease. They will find out if there are any additional tariffs or fees that need to be paid before your products reach their destination. They also make sure that you receive all the necessary information about your shipments and that the buyer gets his goods in time and intact.

Taxes & Duties

Business owners should also be aware of the different taxes and duties that are applied to different countries. Failing to adhere to tax or duty regulations could be an expensive mistake that you’ll have to pay for later on. In addition, bear in mind that there are countries where importing products from another country is prohibited.

Websites such as the International Chamber of Commerce provide a list of taxes and duties applied in different countries across the world.

Create A Website For Everyone

When creating a website for your business you now have to think globally, not locally. This means that you need to take into account that not everyone speaks the same language, has the same currency, or shares the same cultural values. The first thing you should do is to translate your website into multiple languages other than English so that it can reach a wider market. Make sure that any images and content used on the site are relevant to each target audience as well.

Writing content that’s clear and concise is also very important. If someone doesn’t understand what you’re saying they’ll simply move on to your competitor. Make sure that all of your web pages are user-friendly, easy to navigate, and inviting to the reader.

Invest In SEO

Use SEO techniques when creating content pieces for your site as well. Search engine traffic is one of the biggest drivers of online sales and it’s important that people can find you and your products if they search for them. You can hire professionals that will optimise your website so that it ranks higher in the search engine results when certain keywords are used. However, keep in mind that when you are running a global eCommerce website, SEO should be targeted towards each country separately. Moreover, your costs will also increase as a result.

Brand Identity

Make sure that your brand’s identity is consistent across different platforms as well. This includes social media profiles and other online profiles you use to promote your business. Ensure that the logo used on your website is also visible on any ads or campaign materials you create for offline marketing purposes. When people are able to recognise your brand in multiple ways, you’ll be able to increase your customer base.

Furthermore, make sure that you are consistent with the information you provide on all of your profiles. For example, your social media accounts should all use the same language and geographical location. This will help ensure that you are reaching the right type of customers in each country.

Improve Your Customer Service

When you sell globally, it’s also important to improve your customer service. Customers who shop online expect high levels of support regardless of where they live or what time zone they live in. Make sure to hire a well-trained customer service team to help you deal with inquiries and complaints in a timely manner. If possible, get a live chat up and running as well so that you can answer questions and resolve issues within a few minutes.

This is important because even if someone can’t find what they’re looking for on your site they may feel as if you don’t care about them as a customer. In this day and age, consumers can purchase products from any website so you need to make sure that your business stands out above the crowd.

Understanding Payment Methods & Costs

It’s also important that you understand how different payment methods work around the world. Each country has its own preference when it comes to making purchases, such as paying with cash, check, credit card, or online payment services. In some countries, you’ll have to pay a foreign transaction fee if you’re using your credit card to make international purchases. There are also different currency conversion rates that need to be taken into account as well. Currency conversions take place when someone makes a purchase on your site and pays in their local currency. In addition, there are different transaction processing fees that your payment gateway may charge as well as exchange rate fluctuations and payment fraud prevention costs.

Business owners need to understand the various credit card charges and transaction processes for each country they plan on selling to.

These charges can include:

  • Cross-border fees – charged by the acquiring bank if you’re accepting a foreign credit card       
  • International / Cross-border fees – charged by the issuing bank if you’re accepting a local credit card

These can add up and cut into your profit margins. If people don’t trust the security of their payment information they won’t make purchases from your site. In addition, credit cards like Visa and Mastercard charge merchants a foreign currency conversion fee which is usually around 3%.

If you’re looking to grow your eCommerce business internationally, it’s important that you understand the various credit card charges and transaction processes for each country. From understanding how different payment methods work around the world to ensuring consistency across profiles, these are just some of the ways you can increase the profit of your business with minimal effort.

Digital Marketing Tips: 4 Ways To Improve Your Website

It’s important to understand the need for adding new content, adding videos to your website, and making sure that you are keeping your social media pages updated. These are just some of the many ways to promote your business online. If you want to reach more people and grow your customer base, consider these digital marketing tips for this year!

1. Outsourcing A Digital Marketing Agency

Many businesses choose to outsource their digital marketing campaigns to an agency. This can be a great way to get the help you need to reach your target audience. A good digital marketing agency will have the experience and knowledge to help you create a campaign that will achieve your desired results. When you outsource your digital marketing, you can learn a lot from them as well. The digital marketers at Blaze Media can help you conduct paid advertising and develop your website. In the long run, this is better than starting yourself because you’ll have that professional touch from the start.

2. Creating A Good Strategy

It’s important to have a good strategy in place before you start your digital marketing campaign. This will help ensure that you are targeting the right people and that you are using the right methods to reach them. Without a strategy, you may be wasting your time and money on campaigns that aren’t effective. When you work with an agency, they will help create this strategy for you.

3. Focusing On Quality Content

Quality content is essential for any successful digital marketing campaign. This content needs to be engaging, useful, and relevant to your target audience. If people don’t find your content interesting or valuable, they won’t stick around long. Make sure that you are putting effort into creating high-quality content that will help your business and attract new customers. Quality content can also be shared on social media, which is how you will reach new audiences and engage them with your business.

4. Keeping Social Media Updated

It’s important to keep your social media pages updated regularly. This is a great way to reach new people who are interested in what you have to offer. Don’t just post for the sake of posting, though. Only post relevant updates that will be interesting to your audience. If you want more people to find your website or content online, consider adding some videos into the mix. Videos are an excellent way to get people’s attention quickly and effectively while also increasing conversation on social media sites like YouTube where viewers can comment on the video itself instead of having it go straight onto their newsfeeds via Facebook or Twitter.

This is just scratching the surface of what is possible with digital marketing. For more information on how to improve your website or campaign, consider working with an agency that has experience in this field. It’s important to build a website that is engaging for your audience and that does more than just give them information about your business. If you want people to visit you instead of going elsewhere, digital marketing is key.

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Top E-Commerce Brands who Launched with Storefront in 2019

A storefront or shopfront is the facade or entryway of a retail store located on the ground floor or street level of a commercial building, typically including one or more display windows. A storefront functions to attract visual attention to a business and its merchandise.

Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. From giants like Amazon to smaller retailers, Storefront has helped hundreds of E-Commerce brands pop up this year in cities like New York, Los Angeles, London and Amsterdam.

For these retail brands who started their business online, a physical retail presence is helping to drive more foot traffic, increase sales and even open a more long-term brick-and-mortar space.

Below is a list of the top e-commerce brands who launched with Storefront in 2019:

Rue Saint Paul

Rue Saint Paul is a new luxury lifestyle brand with a mission to help women live beautifully. They curate pieces from around the world that are made in small batches, by hand, and of sustainable materials. The brand is now testing pop-up stores to tell the story of the brand and pieces to customers in person, and to test out their retail strategy before they make an investment in a permanent location of their own.

Amazon

The eCommerce giant has been testing pop-up stores since last year, and turned to Storefront to host its first-ever pop-up store in Amsterdam to learn more about its Dutch consumers. Having just launched Amazon Prime in the Netherlands, Amazon was keen to “see what would happen if we popped up in Amsterdam,” states Nick Caplin, Amazon’s Head of European Communications, and to build relationships with its customers there.

The store was open for two days and “ beat its targets for the amount of people attending”.

MM.LaFleur

MM LaFleur, the popular clothing line for professional women, has been on a pop-up world tour in the last few years, making stops all over the country to expand its retail concept, drive foot traffic and launch its showroom pop-up spaces.

Storefront spoke with their Director of Retail last year to get the inside scoop on its retail launches and her tips for opening a pop-up store were: “they need to be impactful, create a sense of urgency, and be a value add for the customer.”

Reset

Reset was born out of a need for effortless, flattering and affordable clothing. It launched in May 2018 and has since been focusing on physical pop-up locations to increase visibility, brand awareness, and sales. While testing out several standalone pop-up stores, the brand has also been recently collaborating with Bloomingdales to open up pop-up concepts. and just booked this Storefront space in San Francisco for 6 months, encouraging customers to “start their Reset” and introduce popular, everyday essentials.

Code8

New beauty brand Code8 is popping up in the heart of London’s Mayfair at the Burlington Arcade, a historic landmark. The brand, launched last November, was created to simplify makeup by curating universally flattering colours to suit every skin tone. The brand was founded by Nadine Ayache and Sophia Chikovani, who set out to simplify the world of cosmetics for consumers, and are set to launch even more pop-up stores in 2019.

In this Storefront-powered space, the brand has successfully executed a space that’s been drawing tons of consumers with lots of offerings and experiences in store.