What Is Distractify? We Explain Here

In 2013, Yosef Lerner, Jake Heppner, and Quinn Hu founded the online publishing and media firm Distractify. The business began as a social media firm for creating viral content and eventually expanded into pop culture news.

Online material that goes viral is one that receives a lot of attention from social media networks, news websites, aggregators, email newsletters, and search engines as a result of exposure and sharing.

A single piece of viral content has the power to significantly increase website traffic and brand visibility.

According to a study in the Journal of Marketing Research, content that arouses the emotions “awe,” “surprise,” or “anger” has a 28% higher chance of going viral. This relates to written stuff. However, it also works if you want to make a video that goes viral.

People convey the stories that matter to their audience of 15.7M monthly unique visitors, produce the videos that they want to watch, and bring brands to life via pertinent content experiences.

Concentrate On Popular Topics

Distractify was established in 2013 as a social media start-up for viral content by Quinn Hu, Yosef Lerner, and Jake Heppner. In November 2013, the website received 21 million distinct visitors. Facebook accounted for 90% of the website’s traffic in 2013. Competitors of Distractify include BuzzFeed, Upworthy, and ViralNova.

After Facebook started to reduce reach for posts containing memes, Distractify noticed a decline in Facebook traffic in 2014.

Distractify sued Brainjolt, the company that owns “22 Words,” in federal court in 2017 for publishing material that was similar to parts of Distractify’s material. Photographers have already sued Distractify for claimed copyright breaches involving the usage of their images.

A media start-up called Distractify encourages communication by encouraging the sharing of appealing material. In order to produce significant trends that dominate Facebook feeds around the world, the corporation blends its human tastes with clever, predictive algorithms. While its technologists have held significant positions at Skype, Microsoft, and Huffington Post, its creative staff has expertise gaining popularity on YouTube, Buzzfeed, and Reddit.