Sustainable digital transformation requires you to begin with the end goal in mind and put people and processes first. Proper digital transformation is a process that ensures your technology is the right investment. Instead of choosing your technology solution, you will want to research your business needs to find the right solution. Don’t just look to create a digital marketing strategy, think bigger picture and apply this digital transformation to your entire operation. There are several best practices that will help you find and implement the right solution.
Be Selective in Your Processes
Larger companies may have no problem putting money into digital transformation, and they may not be too concerned if something doesn’t work out. But smaller businesses have smaller margins, so it’s important to be selective. This helps you be more efficient. Select the things that make the most sense for your organisation right now. The things that are right for your company may not be obvious to everyone at the same time, so it may take some time to get there. It is critical that the leaders of the transformation check back with the overall business strategy. Aligning critical decisions with strategy will help you map out a clearer path forward instead of just going with whatever technology is popular now.
That’s not to say you should skimp on acquiring the technology that is right for your organisation. In fact, not spending enough money means you may end up with pieces that will not last as long. A smarter strategy is to pick a few key pieces at a time and find funding if you need it. One option is to take out a personal loan to get your own finances in order. There are personal loans available that may help you pay off other debt or cover your living expenses while you put more money into your business.
Connect it to Your Business Strategy
You should have a link between your digital transformation and your overall strategy. Too often, businesses do not connect the two sufficiently. This leads to the risk of the transformation deviating from your overall strategy and being detrimental to your company. Take some time to think about what you want to achieve from these steps and go from there. Next, consider whether the digitalisation benefits overall operations. This helps you prioritise initiatives. It is best to focus on value, and this will require you to link transformation to a business case.
Sometimes, business owners make the case too vague, and they may not even track results. If you don’t track the value, you won’t be able to determine the impact the transformation will have on key stakeholders. This prevents you from determining and prioritising the most critical steps in this transformation. Try viewing things from the point of view of the most important stakeholders to see how it may affect them. Ask yourself how the transformation will impact employee skills, customers, safety, and productivity. You will then be able to prioritise the way the digitalisation rolls out.
Keep a Close Eye on Strategy
There are right and wrong ways of digitalising your processes, and the wrong way is to ignore strategy. Some business owners try to jump right into digitalisation without fixing past mistakes. However, this causes your past mistakes to carry over, even after implementing the right technology. Instead, try to improve all processes before you begin digitalisation by collaborating with your different teams.
You can give employees a voice during this phase by having your teams work together to engage with the different processes. You can also take an aerial view of your business to see what adds value and where you may be able to improve. No matter how you go about it, try to collaborate with others, and make sure you get buy-in from all the key stakeholders. This ensures you will have their full support as you move to the next phase of implementing the new technology. Listening to the concerns of your stakeholders will make them more likely to support you.