A logo combines text and graphic design. We all have our preferred brands that we go for when we go shopping. For some, the brands are in a comfortable price range and offer value for their money. Some individuals will pick a brand because it is the only brand, they grew up using.
Creating a strong brand has several benefits for your brand. Apart from customer loyalty, the brand also speaks for itself. Your brand gains credibility in the market. If your customers trust your brand, they will have no trouble accepting new products from your company.
Good branding will also help your brand compete favorably in the market. You create a relationship with the buyer when you offer more than just items. This relationship will keep you ahead of the competition as long as you maintain your standards.
When shopping, customers rely on your brand colors and logo to identify your products. Picking out the right colors and packaging will help your brand stand out. However, for some products, you have to rely on your logo.
The value of a good logo often goes unnoticed. A good logo will grab attention and create a great first impression. Once customers have noticed your brand, they are more likely to interact with it and buy products.
Therefore, plan and brainstorm with your team before creating your logo. You need to research and find out what will work for your business. You can get paid logo generators, but it is more advisable to design the logo yourself.
You can get some of the best logo makers for free and create a logo that truly speaks for your business and website. This software is optimised to give you a better experience, enabling you to tap into your creativity.
There are many pitfalls when it comes to designing logos. Let us look at how to create the perfect logo and ensure you do not join the victims of poor logo designs.
Think About Your Brand’s Identity
The first step to designing the perfect logo is creating a logo that identifies with your brand. Your website has its persona, and your logo should amplify it. Thinking about this relationship will help you create a logo that complements your brand.
You can research online and look at the logo designs of some of the top companies. The research can help you get inspiration. You will also see trends in logo designs for various fields.
Go through creative websites such as Dribble to get inspiration and styles. Exposure to all these different ideas will help get your creative juices flowing. Once you have enough material, you can brainstorm with your team and discuss ideas.
Pick Colours From Your Website
Deciding on the colours of your logo may be a difficult task if you are starting. If you have already established other aspects of your brand, then you can use the brand as a guideline. You may have to tweak some shades for your logo, but at least you have a starting point.
However, if you do not have any references to work with, you will have to do your research. Use your website as a guide. You can look at the colors and themes as a guide on what colors to include.
Consider your target audience. The gender and the age of your audience will help you decide. If you are serving the older generation, then dark bold colours will do. Punchy and lively colours will suit the younger generation. Identifying the audience’s preferences is critical when picking colours.
Decide the Style You want for Your Logo Design
There are many different types of logos to pick from, but they revolve around three designs. First, some use marks for their logo. The logo mark relies on an image to represent you. Companies that are identified by their logo marks include Apple, Shell, Mercedes, and Twitter.
You can also use words to represent your brand. Companies that use wordmarks include Cocacola, Disney, Youtube, FedEx, and Oracle. We also have companies that use marks and words like Adidas, Spotify, PizzaHut, and Puma.
Also, consider the different visual designs. You can style your logo to look minimalist, classical, or modern. There are more options to pick apart from these. Keep your audience and their style choices in mind before settling.
Pick Your Logo’s Font
If you decide on a type of logo that has text, you will have to think about fonts. If your logo combines a logo and wording, your font should complement the picture. You can get fonts for free online from websites such as Google fonts and Font Squirrel.
You can get ideas from Creative Market or Behance. They have free fonts but there are particular ones you have to purchase. Look around and get inspired.
Design Your Logo
Once you have everything thought out, you will have an easy time designing your logo. At this stage you will not have a lot of decisions to make, just bringing out the design you envisioned. For the design process, make use of the best free logo makers available to you.
First, create your logo in black and white and experiment with layering. A good logo design will stand out even without colour. Therefore, first design in black and white and add the colours later on in the process.
Experiment with different numbers of layers to see what works best for your logo. You should aim to achieve a sophisticated look with depth. Finally, assess the scalability of your logo. Ensure that the logo looks great when scaled up and when scaled down.
Review and Launch Your Logo
The final step of designing your website logo is getting people’s opinions. You should get a team to discuss the design and point out any errors in the design. Reviewing will help refine your design and get people’s thoughts on the logo
Once you are done making the tweaks or adjustments, you can then incorporate your logo into your website.
Designing the perfect logo is a process with multiple steps. You should ensure that you give yourself enough time to create a logo that describes your brand. Once you have an idea, you can think about colors and designs.
When designing the logo, look for the best free logo makers online and save time and money. At the end of the day, you want a unique logo that matches your business and website.