How Good Industrial Design Can Improve a Product’s Branding and Marketability

For most of the 20th century, what was considered “good” industrial design was mostly centred around the most obvious functionality needs of the end user. Dieter Rams’s famous 10 Principles of Industrial Design, for instance, makes no overt mention of branding and marketing. Indeed, the influential designer even asserted that “good design is honest,” implying that details meant to sell a product rather than serve the core function were indicative of “bad design.”

However, our understanding of market and individual behaviours has progressed a lot since the 20th century. More importantly, the relationships between products and individuals have been explored more extensively since then, especially in light of society’s continued march towards consumerism. One can now make a strong argument that good design is something that can actually get into the hands of its intended users. After all, what’s the use of a highly functional object if no one even wants to buy it?

Today, rather than simply selling products designed to function well, businesses must also consider the overall messages that products communicate when they’re on store shelves and online listings. When considering industrial design NZ businesses typically follow, they need to look beyond simple functionality and consider how their designs serve a specific market need. Here’s how you can leverage industrial design to make a product that wins at the market:

  1. Enhanced User Experience (UX)

Even without directly considering other marketability angles, industrial designs that prioritise the user experience are better positioned to gain market shares. Products with this principle in mind can instil joy and confidence in their usage through better ergonomics and consideration of typical use cases. These positive emotions invariably translate to higher customer satisfaction and the kind of loyalty that builds positive word-of-mouth and repeat sales.

  1. Stronger Brand Identity

Unless your business is just starting out, it probably already has a set brand identity that all its products must follow. A well-designed product reflects your brand’s values and identity, which helps set recognition as well as future sales for other products you offer. To facilitate this, designers and brand owners alike must emphasise recognisable design language in the visual elements, materials, and overall UX of the products being designed.

  1. Increased Perceived Value

High-quality industrial design can significantly enhance the perceived value of a product. Consumers often associate well-designed products with superior quality and reliability, something that tends to make sense since good design requires time. With better design, companies can position their products as premium offerings, allowing them to command higher prices and gain more favourable profit margins.

  1. Better Sustainability

Modern consumers are increasingly conscious of the impacts of their buying decisions. Industrial design that minimises energy and material usage can be sold to potential customers on those merits, usually while also netting your business valuable third-party certifications and gains in production cost efficiency.

  1. Higher Cost Efficiency in Production

As mentioned, good industrial design can lead to cost savings in production. Designers who understand manufacturing processes can create products that are easier and less expensive to produce, reducing the overall risks for your business. These cost efficiencies can be passed on to consumers through lower prices or reinvest it back into the business, enhancing its competitiveness.

  1. Better Differentiation

Innovative design, by definition, sets a product apart from the competition. Making customers realise that your product has unique features or the ability to solve common problems in new ways can help it gain a meaningful presence in the market. Design innovations are an especially significant selling point in marketing campaigns, as they give consumers and industry media a reason to pay attention to your offers.

  1. Emotional Connection with Consumers

Whether a product’s visuals lean on nostalgia, current trends, or some kind of subculture in-joke, product designs are constantly evoking emotions in customers, whether you acknowledge it or not. It’s only when consumers feel a strong positive emotional connection to a product that they are more likely to develop brand loyalty. If you want to develop a long-term customer base and encourage repeat purchases, your product’s industrial design must account for these emotional responses.

  1. Future-Proofing

Generally speaking, consumers dislike products that break down because this seemingly implies that they’ll be forced into making more purchases. Knowing this, good industrial design considers future trends, adaptability, and durability as part of the overall calculus. While selling long-lived products may be less than ideal in the short term, they directly contribute to long-term business stability by making future buyers confident in whatever you may still be offering years from now.

Great Industrial Designs Puts Your Customer First

Contrary to what one might expect, marketable industrial design is not about putting pointless features that only look good. Rather, it is about considering how people live and how they might use your product to improve their day-to-day lives at home and work. It can ultimately be argued that investments in industrial design are an act of empathy—one that also happens to be good for your bottom line.


Expert Tips on Office Interiors in Leeds: From Design to Build

The design of an office space plays a crucial role in enhancing productivity and employee satisfaction. The layout, furniture, lighting, and even colour schemes can significantly influence how employees feel and perform in their work environment. By creating a space that is aesthetically pleasing while being functional and comfortable, businesses can foster a positive atmosphere that encourages collaboration and efficiency.

An effective office design takes into account the specific needs and workflows of the employees. This involves thoughtful planning and attention to detail, ensuring that every element of the office contributes to a productive work setting. Whether it is through ergonomic furniture that reduces physical strain or strategic placement of communal areas that promote teamwork, the impact of office design cannot be underestimated.

Current Trends in Office Interiors for 2024

Office interiors in 2024 are shifting towards more flexible and adaptable designs. Open-plan layouts continue to be popular, but with a twist—modular furniture that can be easily reconfigured to suit different needs. This flexibility allows businesses to create dynamic work environments that can quickly adapt to changing team sizes and project requirements.

Sustainability is also a key trend, with many companies opting for eco-friendly materials and energy-efficient lighting solutions. Incorporating natural elements, such as indoor plants and green walls, not only enhances the aesthetic appeal but also contributes to a healthier work environment. These trends reflect a growing awareness of the importance of creating spaces that are both functional and environmentally responsible.

Maximising Space Efficiency in Leeds Offices

Maximising space efficiency is crucial for businesses looking to make the most of their office interiors. One effective strategy is to use multi-functional furniture that serves more than one purpose. For instance, desks with built-in storage or meeting tables that can be folded away when not in use can save valuable floor space.

Another approach is to create designated zones for different activities, such as quiet areas for focused work and collaborative spaces for team meetings. This zoning helps to ensure that every square metre of the office is used effectively. Incorporating clever storage solutions and decluttering regularly can also contribute to a more efficient and pleasant working environment. For businesses in Leeds, investing in professional office interiors in Leeds can provide tailored solutions to maximise space efficiency.

Creating a Healthy Work Environment

Creating a healthy work environment is essential for employee well-being and productivity. One of the key aspects of this is ergonomic design. Providing adjustable chairs, desks, and computer stands helps to prevent physical strain and injuries, ensuring that employees can work comfortably for longer periods. Good lighting is crucial. Natural light is preferable, but adjustable artificial lighting can also help reduce eye strain and fatigue.

Incorporating biophilic design elements, such as plants and natural materials, can improve air quality and create a more calming atmosphere. Regular maintenance of ventilation systems is also important to ensure a constant supply of fresh air. An office space that prioritises health not only boosts productivity but also reduces absenteeism and enhances overall job satisfaction.

Creating an efficient and healthy office environment can significantly impact your business’s success. Investing in thoughtful office design not only enhances the physical workspace but also boosts employee morale and productivity. This comprehensive approach ensures that your office remains a dynamic and supportive environment, promoting long-term business growth and employee satisfaction.


6 Tips To Help You Become A Successful Graphic Designer

Are you interested in becoming a graphic designer? If so, there are a few things you should know that will help you become successful. In this blog post, we’ll share six tips to help make sure you’re on the right track. Follow these pointers and you’ll be well on your way to designing beautiful, impactful visuals that get results. Let’s get started!

1. Find Your Niche – What Kind of Graphic Design Do You Want to Do?

Finding your niche can be a daunting task when starting out as a graphic designer, especially in the midst of an ever-shifting design landscape with countless tools and techniques to choose from! However, the key is to focus on one area that inspires you and start cultivating skills there. Doing so will help you develop an impressive portfolio quickly, allowing you to hone your craft more quickly than if you tried dabbling in generalist design. Even more so, you should research freelance graphic designer rates, so that you’ll know what to charge for your work. Consider what makes you passionate about design: maybe it’s intricate typography or totally unique illustrative work that gives the flexibility to capture different projects in various styles. Most importantly, think beyond what brings only financial rewards and first explore how certain areas of graphic design resonate with you best. Charting out a path for yourself may seem challenging but staying true to what drives and excites you the most is invaluable when becoming a successful graphic designer.

2. Get a Degree or Take Some Courses in Graphic Design

If you’re serious about becoming a successful graphic designer, gaining a formal education in the field is an essential step to take. Getting a degree or taking courses in graphic design will provide you with the technical skills and industry knowledge that can give you an edge when competing with other professionals in the field. It will also open up new career opportunities available only to those with credentials. Don’t be fooled into believing that the cornerstone of success is based on natural talent; education will help round out your portfolio and resume, providing you with an advantage no matter what stage of your career you’re currently in.

3. Start Freelancing and Building Up Your Portfolio

Want to make it as a graphic designer? A great way to start is by freelancing and building up your portfolio. It takes time, skill, and a strong network but the end result can be hugely rewarding. To give yourself the best chance of success, take advantage of these six essential tips: specialise in a specific area of graphic design, don’t be afraid to ask questions and collaborate with other professionals, create an online portfolio that showcases your best graphic design work, find reliable platforms where you can post your skills and connect with prospective employers easily, build an effective pricing structure that works for you and helps to project a positive image of professionalism, and finally don’t forget to market yourself! If you take the right steps and make smart decisions along the way then freelancing and portfolio building could set you up for a successful future as a professional graphic designer.

4. Network With Other Designers and Professionals in The Industry

When it comes to launching a successful graphic design career, networking with other designers and professionals in the industry is essential. The more people you meet, the more you’ll learn about trends, techniques, and challenges that they face. Through these conversations, you may discover unexpected ways to come up with creative solutions or lucrative collaborations. Establishing relationships and building your network can help open up doors for potential job or freelance opportunities down the road. You never know when the relationships that you foster early on might come in handy! Put yourself out there—make sure other creatives know who you are, show an interest in helping out others whenever possible, and soon enough your name will spread throughout the circle.

5. Stay Up to Date With The Latest Trends and Technologies

As a graphic designer, it’s essential to stay up to date with the latest trends and technologies—not only for staying ahead of the competition but also for being part of the creative process and keeping your work fresh and relevant. To be a successful designer, put aside time in your week to keep tabs on what’s going on in the design world. Follow influential designers, explore the web for new projects and updates on inspiring platforms, attend workshops or classes to learn best practices, and engage with fellow creatives to get advice or feedback on your designs. Staying informed will help you stay inspired and motivated!

6. Be Persistent and Never Give Up on Your Dreams

As a graphic designer, having the mindset that you will never give up on your dreams – no matter how challenging a project or goal may seem – is essential to achieving success. The ability to stay persistent despite obstacles will make all the difference in achieving your goals. While it can be resistant to change, remember the power of constantly striving toward what you want. Make incremental steps and celebrate even small successes along the way – these achievements add up quickly and eventually, your hard work will pay off! No matter what field you’re in, being persistent and dedicated to your goals is an invaluable asset that will benefit you now as well as in the future.

Becoming a successful graphic designer takes a lot of hard work and dedication. With the six tips in this article, however, you can start building a successful career in the field. From finding your niche and taking relevant courses to networking with professionals and staying up-to-date on the latest trends, these steps provide invaluable information for those who are aspiring to make it as professional graphic designers. It’s important to be persistent, because there may be times when you feel like giving up. But if you keep pushing yourself, with steadfast determination and an open mind, then before long you’ll find success. With grit, resourcefulness, and creative ingenuity, you’re sure to go far in your career as a graphic designer!


Becoming a successful graphic designer is a journey that combines creativity, technical skills, and business acumen. By mastering the basics, staying up-to-date with industry trends, embracing technology, building a strong portfolio, cultivating communication skills, and networking effectively, you’ll be well on your way to achieving success in the field of graphic design. Remember that success in this field is a continuous process of learning and growth, so stay passionate and dedicated to your craft. With these six tips in mind, you can turn your passion for design into a rewarding and fulfilling career.

How to Design the Perfect Logo for Your Website Using the Logo Maker

A logo combines text and graphic design. We all have our preferred brands that we go for when we go shopping. For some, the brands are in a comfortable price range and offer value for their money. Some individuals will pick a brand because it is the only brand, they grew up using.

Creating a strong brand has several benefits for your brand. Apart from customer loyalty, the brand also speaks for itself. Your brand gains credibility in the market. If your customers trust your brand, they will have no trouble accepting new products from your company.

Good branding will also help your brand compete favourably in the market. You create a relationship with the buyer when you offer more than just items. This relationship will keep you ahead of the competition as long as you maintain your standards.

When shopping, customers rely on your brand colours and logo to identify your products. Picking out the right colours and packaging will help your brand stand out. However, for some products, you have to rely on your logo.

The value of a good logo often goes unnoticed. A good logo will grab attention and create a great first impression. Once customers have noticed your brand, they are more likely to interact with it and buy products.

Therefore, plan and brainstorm with your team before creating your logo. You need to research and find out what will work for your business. You can get paid logo generators, but it is more advisable to design the logo yourself.

You can get some of the best logo makers for free and create a logo that truly speaks for your business and website. This software is optimised to give you a better experience, enabling you to tap into your creativity.

There are many pitfalls when it comes to designing logos. Let us look at how to create the perfect logo and ensure you do not join the victims of poor logo designs.

Think About Your Brand’s Identity

The first step to designing the perfect logo is creating a logo that identifies with your brand. Your website has its persona, and your logo should amplify it. Thinking about this relationship will help you create a logo that complements your brand.

You can research online and look at the logo designs of some of the top companies. The research can help you get inspiration. You will also see trends in logo designs for various fields.

Go through creative websites such as Dribble to get inspiration and styles. Exposure to all these different ideas will help get your creative juices flowing. Once you have enough material, you can brainstorm with your team and discuss ideas.

Pick Colours From Your Website

Deciding on the colours of your logo may be a difficult task if you are starting. If you have already established other aspects of your brand, then you can use the brand as a guideline. You may have to tweak some shades for your logo, but at least you have a starting point.

However, if you do not have any references to work with, you will have to do your research. Use your website as a guide. You can look at the colours and themes as a guide on what colours to include.

Consider your target audience. The gender and the age of your audience will help you decide. If you are serving the older generation, then dark bold colours will do. Punchy and lively colours will suit the younger generation. Identifying the audience’s preferences is critical when picking colours.

Decide the Style You want for Your Logo Design

There are many different types of logos to pick from, but they revolve around three designs. First, some use marks for their logo. The logo mark relies on an image to represent you. Companies that are identified by their logo marks include Apple, Shell, Mercedes, and Twitter.

You can also use words to represent your brand. Companies that use wordmarks include Coca-Cola, Disney, YouTube, FedEx, and Oracle. We also have companies that use marks and words like Adidas, Spotify, Pizza Hut, and Puma.

Also, consider the different visual designs. You can style your logo to look minimalist, classical, or modern. There are more options to pick apart from these. Keep your audience and their style choices in mind before settling.

Pick Your Logo’s Font

If you decide on a type of logo that has text, you will have to think about fonts. If your logo combines a logo and wording, your font should complement the picture. You can get fonts for free online from websites such as Google fonts and Font Squirrel.

You can get ideas from Creative Market or Behance. They have free fonts but there are particular ones you have to purchase. Look around and get inspired.

Design Your Logo

Once you have everything thought out, you will have an easy time designing your logo. At this stage you will not have a lot of decisions to make, just bringing out the design you envisioned. For the design process, make use of the best free logo makers available to you.

First, create your logo in black and white and experiment with layering. A good logo design will stand out even without colour. Therefore, first design in black and white and add the colours later on in the process.

Experiment with different numbers of layers to see what works best for your logo. You should aim to achieve a sophisticated look with depth. Finally, assess the scalability of your logo. Ensure that the logo looks great when scaled up and when scaled down.

Review and Launch Your Logo

The final step of designing your website logo is getting people’s opinions. You should get a team to discuss the design and point out any errors in the design. Reviewing will help refine your design and get people’s thoughts on the logo

Once you are done making the tweaks or adjustments, you can then incorporate your logo into your website.


Designing the perfect logo is a process with multiple steps. You should ensure that you give yourself enough time to create a logo that describes your brand. Once you have an idea, you can think about colours and designs.

When designing the logo, look for the best free logo makers online and save time and money. At the end of the day, you want a unique logo that matches your business and website.

6 Ways Your Company’s Interior Design Affects The Working Performance

Did you know that the interior design of your office can have a huge impact on the working performance of your employees? It’s true! This article will discuss some ways that interior design can affect productivity. It will also provide some tips for creating an interior design that is both functional and aesthetically pleasing.

Keeping It Tidy

Good interior design will make the office look organised and tidy. Apart from that, you should also hire an office cleaning service once a week to ensure it stays clean and comfortable. This is important because a clean and tidy office environment will make employees feel more relaxed and motivated to work. Moreover, it also helps to create a good impression on clients and visitors.

A relaxed atmosphere is important for keeping employees happy and motivated. If you want your workers to be productive, then keeping the office clean and tidy should be a priority. Not only will it make the space look more presentable, but it will also create a healthier environment for everyone.

So if you’re looking to improve your office’s interior design, remember to keep it tidy!

Human Interaction

Better office design will allow for more human interaction and connection. This human interaction is essential for a number of reasons. First, it helps to create a sense of community in the workplace. Second, human interaction can lead to increased creativity and collaboration. Finally, human interaction can help to reduce stress levels and promote overall health and well-being.

While human interaction is important for all businesses, it is especially important for small businesses. These often rely on teamwork and collaboration to be successful. Therefore, it is essential that office design takes human interaction into account.

For example, an open office layout can promote human interaction by encouraging employees to interact with each other. This type of layout can also help to reduce noise levels and improve communication. Alternatively, a more traditional office layout may be better for businesses that require more privacy and quiet.

Pleasant Distractions

There are certain distractions that can be deemed as pleasant meaning they’ll actually improve the atmosphere in the workplace. These may be the following:

  • Scents
  • Art
  • Music
  • Lighting
  • Plants

Interior office design should take these pleasant distractions into account in order to create a more pleasant and productive work environment. Scents can be used to boost morale and energy levels, while art and music can provide a more creative atmosphere. Lighting is important for both the physical and mental well-being of employees.

By incorporating pleasant distractions into the office design, employers can create a space that not only looks good but also improves the working performance of their employees.

Inspiring Creativity

Well-designed office space can do wonders for employee productivity and creativity. Inspiring creativity is a key element in any successful business, so it’s important to create an environment that fosters innovation.

For example, Google’s headquarters features a variety of inspiring workspaces, from playful meeting rooms to quiet places for contemplation. This encourages employees to think outside the box and come up with creative solutions to problems.

So if you’re looking to increase creativity in your office, consider making some changes to the design. You might be surprised at how much of a difference it can make.

Inspiring creativity is not only important for businesses, but also for individuals. If you’re feeling stuck in a rut, sometimes all it takes is a change of scenery to jumpstart your creativity.

Natural Lighting

Giving workers their daily dose of vitamin D has been shown to improve moods and working performance. When it comes to natural lighting, more is always better. If your office space doesn’t have a lot of windows, consider adding skylights or sun tubes. You can also ask your landlord about making changes to the exterior of the building to let in more light.

Not only will natural lighting boost morale, but it will also reduce energy costs. Daylighting strategies can save up to 40% on electric lighting costs, according to research.

Lowering Noise Levels

Sound isolation is one of the most important, yet often overlooked, aspects of interior office design. By lowering noise levels, you can create a more productive and comfortable working environment for your employees.

For example, you could use acoustic panels to absorb sound and reduce echo in your office space. Or, you could create a “quiet room” where employees can go to take calls or work on tasks that require concentration.

There are a variety of ways to lower noise levels in your office, so it’s important to find the right solution for your space.

A well-designed office will always be tidy and decluttered making everyone happier. This allows for better human interaction and gives everyone some pleasant distraction when they’re taking a break. This will spark creativity among people while natural light will make them feel healthier and better. Finally, good design will also lower noise levels allowing everyone to work in peace!


The interior design of your company’s workspace is not just about aesthetics; it has a direct impact on employee working performance. Creating an environment that prioritises comfort, health, natural light, colour psychology, collaboration, connection to nature, and sound control can lead to a more productive and satisfied workforce. By investing in thoughtful interior design, your company can reap the benefits of improved employee performance, creativity, and overall success.

Why Businesses Should Pay Special Attention to Their Logo Design

Logo design is the process of designing a logo. Your brand and company’s overall performance are influenced by your consumers’ opinions, experiences, and perceptions of your services. A brand identity, on the other hand, is the tangible embodiment of your company that distinguishes it from the competition.

However, your logo is significant to your company since it conveys ownership, excellence, and ideals. It’s etched on your goods, business cards, websites, social media, and, most significantly, in your clients’ brains.

Your logo is going to be one of the first things people see when they come into contact with your firm, and it’s your chance to make a good first impression. As a result, you should pay extra attention to it and make it a distinguishing element of your business.

Why Is Logo Important?

A professionally created brand generates trust and encourages customers to remain and utilise your items. It informs potential customers about who you are, and how you might help them. It sends the message to individuals who have no prior knowledge or experience with your organisation that you do a fantastic job.

If your logo seems unprofessional, people will doubt your capacity to successfully deliver your goods and services. Have you ever selected one company over another because they seemed more reliable? Customers usually make rapid decisions, and bad design drives people away, so this is one of the crucial factors to make you realise the importance of a good and appealing logo.

How to Make It?

Determine the values and goals of your firm. You must have a thorough understanding of the firm in order to produce a logo that accurately reflects it. If you’re making one for your own business, you’ll need to think out exactly what you want the logo to symbolise.

Take a look at the company’s mission statement. Are you new and innovative or more traditional and old-fashioned? What is your company’s mission? Is it the intention to be as clean, organic, and ecologically friendly as possible? All of these things will have an impact on the logo. To help your firm stand out from the crowd, the folks at Red Kite Design recommend having a distinctive and original logo. Make a list of what distinguishes the company’s brand, as well as the emotional reaction the brand hopes to evoke in its customers. Perhaps your brand is environmentally conscious, or perhaps you strive for the highest level of quality. That is something that should be expressed in your logo.

It Makes Your Brand Identity

Simply said, great branding is all about telling a story that affects the emotions of purchasers. Your logo acts as the crucial component and the basis for the full story that the brand is based on.

The colours, tones, and fonts you pick are determined by the story you’re trying to tell, and your logo sets the tone for the important message you want to convey. These aspects will be carried over from your logo to all of your branding products, including business cards, webpages, and so on, to create a clear, marketable brand identity.

People Will Remember You

Customers identify your brand because of your logo, which serves as an instant point of identification. People should be able to immediately associate seeing your logo with a recall of what your firm does – and, more crucially, what kind of emotions it evokes in them.

Since a good logo is a physical, aesthetically beautiful feature, it helps people remember your brand in ways that a company name alone would not and sets the first impression. And, let’s face it, some of your customers will forget your company’s name but will quickly identify your logo with their recollections of your company.

It Sends Your Message

The objective or message of every company is crucial. A logo is useful in this situation because it visually conveys to the public a concept of the brand and what the firm has to offer.

As a result, brand logo designers should create a consistent feel for this element in terms of text, colour, and art. While including the firm name is beneficial, emphasising the business’s goal is as important to help you reach a larger audience.

Loyal Customers

Consumers, in general, learn to mentally grab on to the recollection after several impressions of the logo, thus, making the logo a crucial factor in remembering your name.

With time, they contemplate trying the company’s products and services. Overall, a well-designed logo efficiently translates a consumer’s first nebulous curiosity into brand devotion. Businesses do, in fact, distribute their items or stuff with their brand on them in order to increase sales. Several firms, for example, give out free clothing or products to raise brand recognition.

Having a distinctive and engaging logo can undoubtedly aid your business’s growth and recognition among the masses. As a result, focus all of your time and care on creating a logo unique and appealing, as it will define your company’s future success and profit.