An Easy Guide To Creating A Following For Your Brand

As a small business owner, you want to be able to grow your company. One of the most important things that you need to do is an active following. You can’t just rely on the people who are already familiar with your company. Rather, you have to find new customers as well. Creating an effective social media presence will help you reach more potential customers and increase revenue for your company. This blog post will give you some tips on how to create a following for your brand so that it becomes easier than ever before.

Create a social media account

One of the primary things that you need to do to be able to create a following for your brand is to create social media accounts. This will give you a platform to share your content and reach new people. In this case, you may even want to include a link to a membership site in your social media posts to make it easier for your customers to register, in case they are interested in the perks of becoming a bona fide member of your customer base. Additionally, make sure that the social media platforms that you choose to match up with where your target market is active. For example, if most of your customers are on Facebook, then make sure to create a Facebook page for your business.

Determine your target audience

Another important thing that you need to do is to determine your target audience. This will help you to come up with ideas about what types of people are most likely to be interested in buying from your business or following your brand on social media. For example, if you own a clothing store, then it’s clear that potential customers who care about fashion would be ideal for this type of demographic. However, if you own a bakery, then it’s likely that people who are interested in delicious treats would be the best fit. Additionally, when thinking about your target audience, keep in mind your location and how far away potential customers might live.

Work on making connections

Once you have come up with some ideas for what types of social media accounts or websites to use and you have determined your target audience, it’s time to start working on making connections. This means reaching out to people who might be interested in what you’re selling or following your brand online. You can do this by sharing interesting content related to your industry or niche, as well as interacting with other users on social media platforms. Additionally, consider joining groups that are related to your industry or niche. If you own a swimming pool supply company, then joining an online group about the best backyard pools would be ideal for this sort of connection-making activity.

Define the personality of your brand

As much as possible, you have to take the time to define the personality of your brand. This will help you to create an image that is unique and memorable for customers who are following along with what you’re doing online or on social media platforms. For example, if you own a dog walking service company, then this type of business would typically be viewed as very friendly and approachable by potential customers. Conversely, if you own a construction company, then it’s more likely that the personality of your brand would be seen as tough and no-nonsense.

Offer freebies to attract new followers

There is also the option for you to offer freebies to attract new followers. This could be in the form of a contest, or even just providing a discount for people who follow your social media account or website. You can also give away free samples of what you’re selling on your website or social media platforms as an incentive for customers to check out what you have to offer.

Create valuable content

Last but not least, one of the best things that you can do to create a following for your brand is to produce valuable content. This means sharing blog posts, images, or even videos that are interesting and engaging for customers who might be interested in what you’re selling. When people see that you’re providing great information, they are more likely to share your content with their friends and family, which in turn leads to new people following your brand.

The best time for you to start working on creating a following is right now. Take the steps mentioned above so that you can begin connecting with potential customers who are most likely interested in what you have to offer.

Different Types of Packaging Methods: Explained

Packaging is a critical component of any product. It needs to be attractive, functional, and provide the best protection for the product inside. Packaging can also make or break a sale as it will often determine whether or not someone wants to purchase your product.

This article will discuss different types of packaging methods used in the marketplace today.

Paperboard Boxes

Paperboard boxes are one of the most common types of packaging. They provide good protection, attractive appearance, and durability to keep products safe during shipping or storage. The material is also less expensive than many other options.

Primary Packaging Primary packaging provides a layer of defence against outside forces that can damage your product after leaving your warehouse. As explained by the team at Douglas, this method usually includes pallets, interlocking cases or cartons, stretch wrap, and shrink film. The benefit of using paperboard packaging is that it allows for easy identification of products during shipping.

Bottle & Jars

Bottles and jars are another popular packaging method. A benefit of using bottles is that consumers easily identify them as a liquid or any other product in the bottle. These containers can be made from glass, plastic, aluminium foil, metal tins, cardboard cartons with lids attached, etc.

A benefit of packaging a product in a jar is that it usually enhances the product’s aesthetic appeal, and it gives consumers a better idea of what they can use the product for. Another advantage of bottles and jars is that they are easy to stack, making them well-suited for shipping purposes.

Shrink Wrap

Shrinkwrap is a method that has become very popular in recent years. Shrink Wrapping allows for easy identification of products, both during storage and shipping. They are usually made from plastic which gives the product protection while still allowing it to be seen by consumers before purchase. One downside of shrink-wrapped packs is the amount of space they take up on the shelf. Shrink-wrapped packs are also more expensive than other types of packaging methods due to materials and labour costs.

Therefore, when using shrink wrap as your packaging method, it’s essential to have a good reason for using it. Shrink-wrapped packs give the product a clean and modern look, but they can also make products more difficult for consumers to access on store shelves.

Hinged Containers

Hinged containers are another popular form of packaging. A hinged container is usually made from metal or plastic and has a lid attached to the base with hinges. They protect your product and give consumers easy access so they can see what’s inside before making their purchase decision.

The primary benefit of using hinged containers is that they are more cost-effective than other packaging methods. They can be mass-produced, which reduces the overall production costs and shipping fees associated with them. This is why many companies use hinged containers for packaging their products.

Plastic Containers

Plastic containers are another popular form of packaging. They provide good protection and durability to keep products safe during shipping or storage. You can also use plastic containers in various sizes, so they’re beneficial for companies who need their product packaged differently depending on the size or style.

The most significant benefit to using plastic containers is that it’s inexpensive. Plastic containers are mass-produced, and they’re easily transported from the warehouse to stores and can be branded. You can properly brand your business logo and other details in these containers, making them do the marketing and awareness for you. However, plastic does not provide as good protection for products during shipping or storage compared to other materials such as metal or cardboard. Another disadvantage of plastic containers is that they can damage the environment if not disposed of properly.

Clamshell Packaging

Clamshell packaging is another popular option for companies. They are typically made from plastic or metal, and they have a lid that can be opened by breaking the top of the container open, just like how clamshells work when you eat them at restaurants. One benefit of using clamshell packaging is that it allows consumers to see what is inside the product before purchasing it. This is especially helpful for companies with various sizes or products to package, which makes finding the right size difficult when using other types of packaging methods.

The major downside to clamshells is that they are not cost-effective if only one item needs to be packaged in them, so you will need to have many items for this type of packaging method. They are also not easily stacked, which makes them difficult to transport from warehouses or stores. Another downside is that clamshells do not provide excellent protection during shipping and storage. They can be broken open fairly easily by consumers who want access to the product inside.

Foil-Sealed Bags

Foil-sealed bags are another popular type of packaging method. They are typically made from plastic or metal and have a layer of foil that consumers can pull open to gain access to the product inside. One benefit is that they provide good protection for products during shipping or storage while still allowing customers easy access before purchase if needed because you can open them easily.

The downside to foil-sealed bags is that they are not cost-effective if only one item needs to be packaged in them so that you will need a large number of items for this type of packaging method. They also don’t provide perfect protection during shipping and storage because the product inside could get damaged or broken if not transported well. Another downside is that you must seal the foil-sealed bag completely. Otherwise, it can come open during shipping or storage, which could cause damage to the product inside.

Chipboard Packaging Boxes

Chipboard packaging boxes are another type of container that you can use. They’re typically made from cardboard, and they have a lid on the top of the box to keep products inside safe during shipping or storage. One benefit is that chipboard boxes provide good protection for items, especially if you use custom-sized lids with them so customers know exactly what is inside the box.

The downside to chipboard boxes is that they don’t provide excellent protection during shipping and storage because you have to use tape or glue to keep the lid closed. Otherwise, it can easily come open, which could damage the products inside. Another downside is that these boxes do not look as attractive as other packaging methods like plastic containers or foil-sealed bags, so they can affect how customers view your business.

As you can see, there are several different types of packaging methods available for companies who want to package their products securely and make them easy for customers to access. Depending on the type of product you are looking to package and your company’s needs, one or more packaging methods may be a good option for you.

Top 10 Most Popular Hashtags on Social Media

Brands should never underestimate the importance of the simple hashtag. It plays a vital role in spreading your brands reach, and it helps grow your brands following.

Research found that 88% of brands include at least one hashtag and posts with hashtags average 12.6% more engagement than those without. Twitter was the first platform to officially adopt the hashtag in 2009, which meant that any tag starting with # became automatically hyperlinked.

Hashtags are used to help group content. It can either be a general hashtag that everybody uses – in which case you are grouping that post and image with others who upload similar content. Alternatively, many brands create niche hashtags to develop interest, and to group posts relating to a particular product or campaign.

Top 10 Facebook Hashtags

  1. #facebooklive
  2. #like
  3. #memes
  4. #facebookmarketing
  5. #socialmedia
  6. #photography
  7. #photooftheday
  8. #trending
  9. #facebookads
  10. #live

Top 10 Instagram Hashtags

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Top 10 LinkedIn Hashtags

  1. #innovation
  2. #management
  3. #digitalmarketing
  4. #creativity
  5. #technology
  6. #futurism
  7. #entrepreneurship
  8. #startups
  9. #jobs
  10. #recruitment

Top 10 TikTok Hashtags

  1. #foryou
  2. #foryoupage
  3. #fyp
  4. #duet
  5. #tiktok
  6. #viral
  7. #tiktokindia
  8. #trending
  9. #comedy
  10. #funny

Top 10 Tumblr Hashtags

  1. #tumblr
  2. #tumblrgirl
  3. #love
  4. #aesthetic
  5. #youtube
  6. #photography
  7. #girl
  8. #instagood
  9. #instagram
  10. #tiktok

Top 10 Twitter Hashtags

  1. #competition
  2. #influencer
  3. #influencermarketing
  4. #fridayfeeling
  5. #MondayMotivation
  6. #tbt
  7. #wcw
  8. #thursdaythoughts
  9. #traveltuesday
  10. #blessed

Top 10 YouTube Hashtags

  1. #youtubechannel
  2. #youtube
  3. #youtuber
  4. #youtubers
  5. #subscribe
  6. #youtubevideos
  7. #sub
  8. #youtubevideo
  9. #like
  10. #instagram

At Advisory Excellence, we drive business to our members by creating content that resonates with coveted audiences.