Leveraging Online Platforms for Job Search: Maximising LinkedIn, Job Boards, and More

The traditional approach to job hunting involves scouring newspaper ads, asking around for job openings from connections, and handing out resumes in person; however, times have changed.

Today, the effectiveness of the Al job search process can be significantly boosted by using online platforms, like LinkedIn and various job boards, to tap into the vast data pools of job opportunities to reach your career goals.

This article will provide useful tips on making the most of your job search process on online platforms. These strategies can help you find the right job, expand your network, and stand out.

1. LinkedIn: More Than Just Your Online Resume

LinkedIn has become the go-to platform for professionals from across the world. As an essential tool for job seekers, LinkedIn offers more than just an online resume. Here are some tips on leveraging LinkedIn in your job search effectively:

a. Optimise Your Profile: Your LinkedIn profile acts as a first impression for potential employers. Make sure to use a professional profile picture, a powerful headline, and a compelling summary. Be detailed about your experience, including your achievements and contributions for each role. Use relevant keywords to improve your chances of showing up in recruiters’ search results.

b. Grow Your Network: Actively connect with people from your industry and alumni from your school. Engage in conversations through comments and direct messaging. Joining relevant groups and participating in discussions can help you connect with like-minded professionals, and as a result, you may find jobs in Finland or a different far-away country.

c. Leverage LinkedIn Job Search: The LinkedIn job search engine provides numerous filters and keyword options to help you find your desired job openings. Use the ‘Easy Apply’ feature to quickly apply for multiple jobs with one click. Set up job alerts to receive notifications on new job postings that match your criteria.

d. Engage with Industry Influencers: Following industry influencers and engaging with their content can not only provide you with valuable insights but can also make you visible to their followers. This may lead to potential job opportunities through referrals and recommendations.

e. Request Endorsements and Recommendations: Requesting endorsements and recommendations from colleagues, mentors, or supervisors can boost your credibility and impress potential employers. Make it a point to reciprocate recommendations by writing them for others, too.

2. Job Boards: Find Targeted Job Openings

Apart from LinkedIn, make use of various job boards to find targeted job listings. Here’s how you can maximise your job search on job boards:

a. Use Niche Job Boards: Job boards like Monster and Indeed are general job boards that cater to a wide range of industries. Niche job boards, on the other hand, specialise in a specific industry or job function. Examples include Dice (for tech-related roles), Mediabistro (for media and marketing professionals), and Idealist (for non-profit sector jobs). Using niche job boards can help you find openings in your preferred domain more efficiently.

b. Use Advanced Search Options: Job boards offer advanced search options, such as filters for the type of job, experience level, and location. Utilise these filters to reduce the number of irrelevant results that you have to sift through, thereby saving time and effort.

c. Create Customised Alerts: Set up job alert notifications on multiple job boards. This ensures that you get notified when there are job listings that match your desired roles and industries.

d. Research Company Rankings: Some job boards, like Glassdoor, allow users to provide reviews and ratings for companies. Use this information to narrow down your applications to companies where you feel you’d fit best with their culture and work environment.

3. Expanding the Job Search Beyond LinkedIn and Job Boards

While LinkedIn and job boards are vital resources in the job search process, there is more to be explored. Here’s how you can go beyond these platforms for a comprehensive job search:

a. Leverage Professional Association Websites: Many professional associations have their own job boards, career centres, and job search resources for their members. For example, the American Marketing Association (AMA) offers a job board specifically catering to marketing professionals.

b. Tap into Alumni Networks: Your school’s alumni association can be an excellent resource for job opportunities and career advice. Join your school’s alumni network and attend alumni events to build connections and learn about potential openings.

c. Build Your Online Presence: Increase your visibility and credibility by creating a personal website or blog where you can showcase your expertise, projects, and portfolio. Contribute guest blog posts to industry websites or publications to establish yourself as a thought leader in your field.


Leveraging online platforms effectively during your job search can greatly increase your chances of landing the perfect position. By making the full use of LinkedIn features, exploring niche job boards, and expanding your job search beyond these platforms, you not only maximise job opportunities but can also build long-lasting professional connections that power your career in the long run. Embrace technology and let it work to your advantage in your quest for the perfect job.