How To Maximise Business Awards for Your Advertising

There are several marketing opportunities to take advantage of during the application process if you have chosen to pursue a business award.

Whether you succeed or fail in the competition, the opportunities can still provide your company a competitive edge, make it stand out, and make an impression on customers.

In this post, we examine the plethora of marketing opportunities that present themselves prior to, during, and after the event. When properly utilised, they can assist you in bringing attention to your company, spreading awareness, and promoting crucial goods, services, or ideas.

Using the marketing opportunities presented by business awards

Every business award has a natural build-up, and you can use this natural build-up to your advantage in your marketing by using the excitement and “buzz” surrounding the event.

Utilise blog postings, social media, and consumer communications to be outspoken and visible as the excitement for the event grows.

Take into account these strategies when creating your communication content:

  1. See who you are up against if you are on a short list that has been released. Create arguments, illustrations, and data that show how you are superior to your competitors.
  2. Create a series of articles with recurring themes based on the main points of your contribution. Articles, white papers, blog entries, social media updates, case studies, films, infographics, etc. are examples of this type of content.
  3. Promote the awards; the sponsors will be impressed. Use hashtags related to the awards on social media as well. Award organisers are sure to be watching this and will share, like, or retweet your updates. This will consequently place you in front of more people.
  4. Create several campaigns to persuade clients, contacts, and suppliers to cast ballots on your behalf if you need their support in the event. Don’t think one campaign will be sufficient. Make it simple for people to access the voting mechanism in your messages by, for example, sharing the URL and routinely directing people there. Encourage everyone on your team to share this information with others.

Business Awards: Are They Worth It?

In light of the time and effort required to submit an award, it’s crucial to assess if doing so is a wise financial decision for your company. Analyse the effects of your participation in an award ceremony over the subsequent 12 months.

What advantages has it given you:

  • more media coverage?
  • access to fresh contacts and clients?
  • improvements in sales, inquiries, and client loyalty?
  • improvements in employee retention and recruitment?

To determine whether your participation in the awards has led to the results you wanted, compare these to your initial goals. And if it has and is helping your company expand, think about what other distinctions would be important to explore.

Some honours are cumulative, while others work best together. You might discover that more awards are now within your reach once you’ve won one.

Legal Cheek Announces 2022 Award Winners

The Legal Cheek (LC) annual awards returned this year, to celebrate the top-trainee rated firms and chambers of the year. The awards are based on the results of LC’s annual survey of over 2000 trainee and junior lawyers.

Legal Cheek is a British legal news website. It also has a careers section featuring research about law firms and barrister chambers and a large following on social media.

This year’s LC Awards was held in London and welcomed over three-hundred guests from the United Kingdom’s leading law firms and chambers.

BARBRI was the sponsor of the 2022 LC Awards. BARBRI is a leader in international legal education. As global legal educators, BARBRI believe in the importance of training 21st century lawyers for a global legal career.

After a reception with Prosecco, BARBRI managing director Lucie Allen took to the stage to deliver a presentation about the SQE and the importance of diversity in the legal profession, introducing their initiative to reduce barriers to entry and strengthen diversity in the legal sector.

Legal Cheek editor and Awards host Thomas Connelly was then joined by award sponsors and LC’s student campus ambassadors to announce the winners of the 25 categories making up this year’s awards.

Having completed the BPTC at Northumbria University in 2012, Thomas Connelly practised as a County Court advocate for a year before joining the British legal news website in 2013.

Current Attorney General Suella Braverman, as well as Love Island 2021 finalist Tyler Cruickshank and X Factor and Celebrity Big Brother star Katie Waissel made special guest appearances to present the winners of categories Best Journal Contribution, Best Use of Social Media and Best Firm for Work / Life Balance with their awards.

If you would like to see the full list of Legal Cheek award winners, please click here.

101 Best United Kingdom Business Intelligence Companies

Advisory Excellence has been included in a list of the 101 Best United Kingdom Business Intelligence Companies in 2022 by The Startup Pill.

The Startup Pill was founded in 2010 and is a community of start-up founders, investors and consultants. Their data was sourced from Crunchbase and SemRush, whose data driven research accurately measures a brands effectiveness, traffic and popularity.

Advisory Excellence also reached 61,011 followers and subscribers on social media during this week. Why not follow us on social media?

The Startup Pill selected the list of 101 start-ups and companies for exceptional performance in one of the following categories:

Innovation

  • Innovative ideas
  • Innovative route to market
  • Innovative product

Growth

  • Exceptional growth
  • Exceptional growth strategy

Management

Societal impact

Advisory Excellence was selected for the Innovation category.

While the United Kingdom’s expenditure on innovation has been lower than some of its closest countries, the government has committed to boosting investment in R&D to 2.4% of GDP by 2027 and to increasing public funding for R&D to £22 billion per year by 2024–25.

In common with other advanced economies, there has been a marked shift in the structure of the UK economy away from manufacturing towards services. The new service activities are not always high value adding or innovative. It is therefore critical to analyse innovation trends in the context of broader economic developments.

The companies were selected based on their approach to innovating the BI industry. If you would like to see the full list of innovative companies, please click here.

Best Professional Networking Companies Award 2021

Independent publication 17x has named Advisory Excellence in a list of the 60 Best UK Professional Networking Start-ups & Companies in 2021.

Professional networking is an important part of a successful career, where you connect with others in your industry. Networking can help you learn new skills, discover opportunities and build valuable relationships.

The list is in no particular order and includes Hub Culture. The list of start-ups and companies were chosen for their approach to innovating the Professional Networking industry and for being exceptional brands well worth a follow on social media.

Why not follow Advisory Excellence on social media?

Advisory Excellence offers news and press release distribution to businesses and individuals from around the globe.

17x selected the list of start-ups and companies for exceptional performance in one of the following categories:

Innovation

  • Innovative ideas
  • Innovative route to market
  • Innovative product

Growth

  • Exceptional growth
  • Exceptional growth strategy

Management

Societal Impact

This follows our success in being named in a list of the 150 Best UK Business Intelligence Companies in October 2021.

Business awards provide a credible third party endorsement for your company and stamp of approval on your brand. Customers will feel better about their business relationship with your company. Awards celebrate hard work and success and are great PR opportunities.

Dentons Scoops Trophies at CEE Investment Awards

Dentons law firm has won the “Law Firm of the Year” title at the 2020 edition of CEE Investment & Manufacturing Awards, organised by EuropaProperty.

Dentons is a multinational law firm. Dentons was the world’s 5th-largest law firm by revenue, with $2.9B gross revenue in fiscal year 2019. The firm is called Dentons in all languages other than Chinese, in which it is called 大成.

During the gala event held online on 29 October 2020 as a culmination of the Chief Executive Officer Networking Forum 2020, the awards were granted in 34 categories to companies and individuals that were the most successful in the investment market last year.

This annual spectacle is recognised as one of the most important and valuable real estate events in Central and Eastern Europe.

The forum and main awards gala will be a hybrid style event celebrating and recognising the top-performing companies from the region for their phenomenal achievements in commercial real estate.

“CEE Investment & Manufacturing Awards is an important event for the entire real estate industry. Our victory at this year’s jubilee edition is unique for us because it recognises a leading position of Dentons’ Real Estate team in Poland and the entire Central and Eastern Europe region, and acknowledges our colleague from Budapest to be amongst top professionals in CEE” said Paweł Dębowski, Co-Head of Dentons’ Europe Real Estate group.

CEE Investment & Manufacturing Awards is a highly prestigious event in the real estate sector, focused on investments and sustained growth opportunities in the CEE region.

At each annual gala, awards are handed in to the largest and most interesting projects, best professionals and firms with record results in the previous year, all of the above done with a view to fostering continued market growth.

The winners are selected by an international jury consisting of real estate market experts from Poland and the CEE region.

Latham Law Firm Recognised with Humanitarian Award

Humanitarian aid is material and logistic assistance to people who need help. It is usually short-term help until the long-term help by the government and other institutions replaces it. Among the people in need are the homeless, refugees, and victims of natural disasters, wars, and famines.

The Inner City Law Centre has awarded Latham & Watkins it’s 2020 Humanitarian Award for being a “steadfast supporter and zealous pro bono partner.”

Latham & Watkins is an American multinational law firm. Founded in 1934 in Los Angeles, California, Latham is the second-largest law firm in the world by revenue.

As of 2021, Latham is also one of the most profitable law firms in the world, with profits per partner exceeding US$4.5 million.

The Inner City Law Centre is a non-profit poverty-law firm serving the poorest and most vulnerable residents of Los Angeles.

The Centre fights for justice for individuals experiencing homelessness, low-income tenants, working-poor families, immigrants, people living with HIV/AIDS or other disabilities, and homeless veterans.

Born inside a rusty construction trailer behind the Catholic Worker soup kitchen in 1980, ICLC has always been guided by the fundamental principle that every person should always be treated with dignity and respect.

As the only full-time provider of legal services headquartered on Skid Row, ICLC’s staff of over 100 and over 500 annual volunteers, provides quality legal representation for people who have nowhere else to go.

Thank you and congratulations to all our Latham attorneys and staff who have worked on so many matters with the Centre and its clients over the past 20 years.