The Best Time to Post? Instagram Algorithm Explained

An algorithm is a procedure used for solving a problem or performing a computation. Algorithms act as an exact list of instructions that conduct specified actions step by step in either hardware- or software-based routines.

In the bustling realm of social media, Instagram stands as a powerhouse, connecting millions through images and stories. However, the perfect post isn’t just about the image; timing plays a pivotal role. With Instagram’s ever-evolving algorithm, understanding the best time to post has become a science in itself. In this article, we’ll delve into the intricacies of the Instagram algorithm, uncover the secrets to optimal posting times, and equip you with strategies to boost your engagement.

The Instagram Algorithm Unveiled

As popular websites such as Advisory Excellence settle into our new routine post pandemic, there has been a huge shift in how consumers interact and use social media. With nearly 4 billion social media users across all platforms and the average person using multiple social platforms per month, there’s no doubt that social media presents opportunities for many websites.

In fact, 71% of consumers found themselves using social more since the pandemic, which means you can use the data in this article to understand peak times for maximum engagement.

Each social media platform has its own benefits depending on your goals, content type and audience. If you’re noticing your engagement isn’t where you want it to be, consider revisiting your social media goals and overall key performance indicators.

KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organisation make better decisions.

Below is an overview of the best days and times to post on social media:

  • Most popular time to post: 9AM or 10AM
  • Most people use social media: Tuesday through to Thursday
  • Worst day to schedule your next upload: Sunday

There’s more to posting on social media than this quick stat though. Each network saw varying ranges of engagement throughout the week and at remarkably different times. And once industries are factored in, engagement varies even more.

We recommend experimenting with your publishing calendar, because this article is not a guaranteed guide to success on social media. Your post popularity could be drastically different from what’s in this guide, depending on your audience, niche and location.


In the dynamic world of Instagram, timing is the key to unlocking engagement and expanding your reach. By understanding the intricacies of the Instagram algorithm and tailoring your posting schedule accordingly, you can establish a stronger connection with your audience. Remember, while timing is crucial, the quality of your content remains the ultimate driver of success. So, craft compelling visuals, thoughtful captions, and strategic hashtags to complement your impeccable timing, propelling your brand to new heights in the Instagram universe.