The Role of Artificial Intelligence in Enterprise Search Software

In today’s realm, business search solutions play a vital role. With organisations generating large amounts of data, efficiently accessing information across various systems and platforms has become increasingly challenging. This is where artificial intelligence (AI) steps in to provide assistance.

AI-driven technologies have transformed how we engage with data. Through machine learning algorithms and natural language processing methods, search engines have become more intelligent and capable of understanding user intentions and delivering results.

Contextualised Search

A significant challenge in business searches is locating the information within a specific context. Traditional keyword-centric searches often yield irrelevant outcomes due to their inability to consider context or nuances. However, an efficient enterprise search platform enhanced by AI excels in understanding context, ensuring that search outcomes are customised to meet requirements. 

Deciphering User Intent

AI-powered business search solutions utilise algorithms that can interpret queries and deduce user intent. These systems surpass conventional keyword matching by grasping the meanings and relationships between words. By unravelling the purpose behind each query, AI-infused search tools can deliver results, enhancing overall user satisfaction.

Smart Query Recommendations

Given that enterprise search indexes a vast array of data from various sources, formulating precise queries can pose a challenge for users unfamiliar with complex syntax or metadata structures. To tackle this hurdle, AI-driven search tools provide smart query suggestion features that propose keywords or related topics based on usage patterns or real-time analysis of user behaviour. These intelligent recommendations save time and enhance productivity by assisting users in defining their queries effectively.

Understanding Natural Language

AI’s capability to comprehend language is an area where it shines in enterprise search software. Natural language processing (NLP) models analyse unstructured text data from sources such as documents, emails, and social media to extract insights. By examining language semantics and identifying entities, relationships, and sentiment, NLP enables organisations to derive meaning from volumes of data.

Tailored Search Outcomes

Within an enterprise comprising teams and departments, individuals require access to varying types of information based on their roles and duties. AI-driven search platforms comprehend user profiles, preferences and past interactions to provide search results that align with needs.

Machine learning algorithms allow these systems to learn from how users behave and constantly improve search results to make them more relevant.

Enhanced Data Presentation

AI also improves how search results are shown through techniques for visualising data. These methods include tools for creating charts, maps, network graphs or interactive dashboards that turn data into appealing formats. These visuals make complex information easier to understand and help users make decisions.

Automated Sorting and Categorisation

To effectively handle a large amount of documents, AI can automatically sort and categorise content based on its importance or topic. By using machine learning algorithms trained on criteria or by deducing categories from analysed data sets, AI-powered software simplifies the process of organising both structured and unstructured information efficiently.

Continuous Learning and Improvement

AI-powered enterprise search software is not static; it continuously learns and improves over time. Machine learning algorithms gather user feedback, track search trends, and analyse data sources to refine the search results, enhancing accuracy and relevance. By leveraging this continuous learning approach, AI-driven search solutions adapt to changing user behaviour and evolving business needs, ensuring optimal performance.

Conclusion

Artificial intelligence has become a significant tool in today’s enterprise search software landscape. With its ability to comprehend queries, provide relevant search results, suggest more precise searches, offer personalised options tailored to user preferences/satisfaction/results and analyse written content for valuable insights, AI has revolutionised traditional keyword searches into a much more efficient process while significantly boosting user satisfaction levels. It also offers features, like data visualisation, that aid in making effective decisions.

Moreover, automated sorting aids in managing amounts of digital files. AI has truly revolutionised the way we engage with our expanding databases, an element in the productivity we rely on daily. Maintaining language and improving clarity are factors in creating effective business solutions for streamlined search capabilities.

 

AI Marketing Secrets: Turbocharge Your Business with These Top Tips and Tricks

AI is transforming marketing and the way companies interact with their customers. With its powerful ability to analyse customer behaviour, extract actionable insights, and automate processes, AI-enabled technologies are proving to be one of the most effective tools for achieving business success. But how can a company use AI to maximise its marketing impact? In this blog post, we’ll explore some of the top tips and tricks for leveraging AI technology within your marketing strategy, so you can unlock explosive success!

Personalisation Perfection: AI-Driven Content Recommendations

Imagine scrolling through a website and being presented with the exact content you have been looking for. Sounds too good to be true? Thanks to AI-driven content recommendations, it’s now a reality. Personalisation perfection has reached new heights with the integration of AI-generated stock images that can accurately predict what users are looking for. With this technology, content recommendations are tailored to each user, making for a more personalised experience. It’s like having a personal assistant who knows exactly what you need before you even know it yourself. This innovation is revolutionising the way we consume content, and it’s only going to get better from here.

Chatbots and Customer Service: 24/7 Support

In the era of instant gratification, the expectation for 24/7 customer support is growing increasingly prevalent. This is where AI-powered chatbots come into play. These digital assistants are available around the clock, providing immediate responses to customer queries, troubleshooting issues, and even guiding customers through purchase decisions.

They are capable of handling multiple requests simultaneously, ensuring every customer feels heard and valued, regardless of the time of day. By delivering consistent, round-the-clock support, chatbots significantly enhance the customer experience, fostering brand loyalty and driving sales. They are not only a cost-effective solution for businesses but also a convenience that modern customers have come to expect and appreciate. The future of customer service is here, and it is AI-powered.

Predictive Analytics: Anticipating Customer Behaviour

Harnessing the power of AI in predictive analytics allows businesses to anticipate customer behaviour, thereby gaining a strategic edge in the market. This technology uses historical data, machine learning, and statistical algorithms to predict future outcomes. This can range from forecasting trend shifts, and predicting customer buying habits, to identifying potential churn rates.

With predictive analytics, businesses can craft personalised marketing strategies and deliver bespoke customer experiences, all while saving time and resources. More than just a reactive tool, predictive analytics provides proactive solutions, enabling businesses to anticipate, adapt, and respond to customer needs ahead of time. This level of foresight is invaluable in a competitive marketplace, where understanding and meeting customer expectations can make all the difference between success and failure.

Automating Marketing Campaigns with AI

Harnessing the power of AI allows marketers to automate their campaigns, resulting in increased efficiency and effectiveness. AI-driven automation in marketing campaigns can encompass everything from audience segmentation, and content curation, to email marketing and much more.

AI can analyse vast amounts of data to identify key customer segments and their preferences, enabling marketers to run personalised, targeted campaigns. Tools like AI-powered email marketing software can automate the process of sending personalised emails to different customer segments, based on their behaviour and interaction with the brand. This not only saves significant time and resources but also results in higher engagement rates and conversions.

Additionally, AI can automate content curation based on trending topics and customer interests, ensuring that the content shared is always relevant and engaging. This level of automation provides marketers with more time to focus on strategic planning and creative tasks, while AI handles the more tedious, time-consuming aspects of campaign management.

A/B Testing and Optimisation: AI-Driven Decision-Making

In the realm of marketing, A/B testing is a crucial tool for understanding what works best for your audience. However, AI has significantly improved this process, making it more accurate and efficient. With AI, A/B testing evolves into an intelligent system that not only tests different variables but also learns from user interaction and behaviour.

AI-powered A/B testing tools can automatically modify and adapt website elements or marketing content based on real-time user data, leading to optimal performance. This eliminates the need for marketers to manually analyse and interpret data, allowing them to focus on other strategic initiatives. Moreover, the integration of AI in A/B testing facilitates rapid data-driven decision-making, helping businesses enhance their marketing efforts, increase conversion rates, and deliver a more personalised user experience.

The incorporation of AI into A/B testing and optimisation is yet another example of how AI is revolutionising the marketing landscape, offering powerful tools for businesses to stay ahead of the curve, driving growth, and ensuring success.

AI-Generated Content: Creating Engaging Copy

Artificial Intelligence has made its mark in the content creation field, helping brands produce engaging and tailored copy at a scale that was unimaginable before. AI-powered tools like natural language generation (NLG) software can create content that feels human but with the efficiency and speed of a machine.

These tools analyse context, user preferences, and trending topics to craft copy that resonates with the target audience. They can generate everything from product descriptions and blog posts to social media updates, ensuring the content is not only relevant but also aligned with the brand’s voice and style guidelines. Because of the high-volume nature of content marketing, AI-generated content is a game-changer, enabling brands to maintain a consistent presence across various channels without compromising the quality of their messaging.

Furthermore, AI content generators can assist with SEO, incorporating keywords and phrases to improve search engine rankings. It’s an exciting era of content creation where AI and human creativity can collaborate, with AI handling the heavy lifting, and humans focusing on strategy and creativity. This synergy is set to redefine content marketing, making it more effective, personalised, and data-driven.

Artificial Intelligence has transformed the marketing landscape, allowing brands to craft personalised experiences and deliver tailored content at scale. From automated campaigns to AI-generated copy, businesses now have access to powerful tools that can turbocharge their operations and ensure success in a competitive marketplace. As AI continues to evolve, we are sure to see more innovative applications of this technology across various fields of marketing. The possibilities are truly endless!

Unleashing the Power of Artificial Intelligence: Transforming the World

Artificial Intelligence (AI) is revolutionising the world as we know it. With its remarkable capabilities to process vast amounts of data and make intelligent decisions, AI is poised to transform industries, economies, and societies worldwide. This article explores the extraordinary power of AI and how it is reshaping our world for the better.

Section 1: Understanding the Potential of AI

AI is an umbrella term encompassing a range of technologies, such as machine learning, natural language processing, and computer vision. Its potential lies in its ability to replicate human-like intelligence and decision-making processes, but at a scale and speed beyond human capacity. With AI, machines can analyse data, recognise patterns, learn from experience, and make predictions, leading to enhanced efficiency, accuracy, and innovation.

Section 2: AI’s Impact on Industries

2.1. Healthcare:

AI is revolutionising healthcare by assisting in diagnosis, drug discovery, and personalised medicine. Machine learning algorithms can analyse medical records and genetic data to identify patterns and predict diseases. AI-powered robotic surgeries offer precision and minimise invasiveness, reducing risks and recovery time.

2.2. Transportation:

The transportation sector is experiencing a significant shift with AI. Self-driving cars are becoming a reality, promising improved safety and reduced traffic congestion. AI algorithms optimise traffic flow, predict demand, and enhance logistics, transforming the way we travel and transport goods.

2.3. Finance:

AI is reshaping the finance industry with advanced algorithms that detect fraudulent activities, predict market trends, and automate trading. Intelligent chatbots provide personalised customer service, while AI-driven robo-advisors assist individuals in managing their investments more efficiently.

Section 3: AI’s Societal Impact

3.1. Education:

AI-powered tools, such as adaptive learning platforms, enable personalised education experiences, catering to each student’s strengths and weaknesses. Intelligent tutoring systems offer real-time feedback and guidance, enhancing learning outcomes and accessibility.

3.2. Environment:

AI plays a crucial role in addressing environmental challenges. From optimising energy consumption to predicting natural disasters, AI algorithms help us make informed decisions to mitigate climate change. Drones and satellite imagery equipped with AI enable effective wildlife conservation and ecosystem monitoring.

3.3. Accessibility and Inclusion:

AI fosters accessibility and inclusion by developing assistive technologies for people with disabilities. From text-to-speech systems to computer vision aids, AI enables individuals with visual or auditory impairments to interact with the world on their terms.

Section 4: Ethical Considerations and Challenges

While the power of AI is undeniable, we must address ethical considerations and challenges it presents. Transparency, privacy, and bias issues require careful regulation and responsible development of AI technologies. Ensuring that AI systems are unbiased, secure, and transparent is crucial to maintaining public trust and maximising their benefits.

Conclusion:

Artificial Intelligence is poised to change the world in profound ways, revolutionising industries, transforming societies, and enhancing human potential. From healthcare to transportation, education to the environment, AI’s impact is far-reaching. However, we must navigate ethical challenges and ensure responsible implementation for a future where AI becomes a force for positive change. Embracing the power of AI today will pave the way for a more intelligent and inclusive world tomorrow.

Technology CEOs Worry That AI Offers A “Risk of Extinction”

Leading computer scientists and technologists have cautioned that the “risk of extinction” posed by artificial intelligence necessitates international action.

The Centre for AI Safety, a research and advocacy organisation based in San Francisco, released a brief statement on Tuesday that quoted a number of AI experts and other prominent figures.

The signatories include prominent individuals such as neurologist Sam Harris and musician Grimes, as well as industry leaders such as Audrey Tang, Taiwan’s digital minister, and Geoffrey Hinton, dubbed the “godfather of AI” and chief executive of OpenAI.

AI-Assisted Chatbot

The National Eating Disorders Association, based in the US, is in the news after laying off all of its employees and substituting Tessa, an AI-assisted chatbot, for them.

This took place only four days after the six paid workers, who were in charge of 200 volunteers, successfully organised a union. Coincidence? Absolutely, Neda replied; it was a long-awaited reform unrelated to unionisation.

In a recent interview, CEO Arvind Krishna stated that the technology giant would stop hiring for “back-office jobs” in the future years and automate those roles.

All of this may sound incredibly gloomy, yet there are many AI believers willing to promise us that artificial intelligence will actually improve things.

Humans will have more free time to laze around and write poetry in the sun because technology will take care of all the tedious chores.

Greater Emphasis On AI

The alert comes in response to an open letter signed by Elon Musk and other well-known individuals in March that demanded a six-month moratorium on the creation of AI more sophisticated than OpenAI’s GPT-4.

Rapid AI development has led to worries about potential negative effects on society, including widespread job losses, copyright infringement, the spread of false information, and political unrest.

Since then, the number of cautions regarding the possible risks of AI has risen.

Promoting The Dangers Of AI

Geoffrey Hinton, a well-known computer scientist, left his position at Google last month so that he could devote more time to promoting the dangers of AI.

Altman urged lawmakers to swiftly create rules for AI technology at a testimony before the US Congress earlier this month, and he suggested a licensing-based strategy.

The US and other nations are rushing to write legislation that strikes a balance between the need for regulation and cutting-edge technology.

By the end of the year, the European Union intends to approve legislation that would divide artificial intelligence into four risk-based groups.

Chinese lawmakers passed rules overseeing deep fakes and demanded that businesses register their algorithms with regulators as part of their efforts to control AI.

Beijing has also put up stringent regulations to limit the publication of politically sensitive content and demand developer consent before disseminating generative AI-based technology.

Future-Proof Your Operations Against The Threat of Artificial intelligence

You must consider the main dangers if you want to maintain your company afloat and successful in the face of the many changes taking place in the modern world. Artificial intelligence (AI) is a topic that will inevitably have its proponents and opponents.

AI encompasses a wide range of areas, including marketing and automation, so it makes sense that many employees and employers are worried about how AI will affect various industries. In order to ensure that they are productive and that the culture is not impacted, it is crucial for all organisations to future-proof themselves in a number of ways.

Maintaining Knowledge of Current SEO Techniques

Search engine optimisation, or SEO, is one of those practises that has long been regarded as an excellent strategy to guarantee that your company appears at the top of search engine results pages. Yet, many businesses are concerned they won’t get as many hits as they used to since AI is generating problems with Google searches.

AEO is one of the most pressing issues right now, and many businesses are unsure of what it is. Answer engine optimisation, or AEO, is a set of guidelines you can follow to produce relevant content. Nowadays, a lot of individuals use AI to get answers to specific inquiries on Google without actually clicking on search engine results, which means that the websites that offer those answers do not gain from the traffic.

Currently, providing meaningful content and responding to specific queries may seem like a lot more work, especially if people aren’t clicking on your website. However, as the SEO landscape changes and with each algorithm update giving more exposure to websites that provide meaningful content rather than the quantity of on-page and off-page SEO practises, it has in many ways returned to the basic idea that the business comes first.

With so many people utilising AI to get answers to questions without visiting websites, search engine optimization is continuously evolving. Yet, people have been using voice search for the past few years; AI is only a logical extension of this. Providing valuable content is more crucial than ever, which is why staying current with SEO is still the best course of action at the moment.

Assurance for Your Staff

That has been building for several years. Many individuals are worried that there will be a number of changes during the ensuing decades that will lead to automation taking control. The biggest issue we face is if an employee decides to quit and retrain before they are “side-lined” by AI, despite the fact that it is undoubtedly something that we, as employers, need to be aware of. Automation is more of a tool than a direct replacement for staff members. This is why it’s so crucial that we never forget that our employees are the backbone of our business.

We shouldn’t be shocked if customers abandon our firm if we are continually attempting to automate sizable portions of it. Copywriting itself serves as a pretty good example. Recently announced AI tools like ChatGPT and the most recent iteration seem increasingly likely to eliminate numerous copywriter jobs. However, there are still a number of intrinsic issues with AI tools like ChatGPT:

  • Past 2021, the system is completely in the dark.
  • It possesses a lot of cognitive and political biases.
  • It could not be offering accurate information at all.

ChatGPT’s most recent iteration has been put to the test by having to solve a challenging tax problem, but as of the time of writing, this has not been verified. When using these AI technologies, it’s vital to keep in mind that while they may initially appear to be really cool, they actually offer very little depth. Of course, this might change, and while AI can be used to generate text and graphics that could be fantastic website filler content, similar to automation, you still need a human behind it to ensure it is doing what it should be.

Automated production line equipment need human assistance to handle downtime or unique faults. If organisations choose to adopt AI as their only method of content generation, it is extremely possible that authors will transition to editing roles. As it stands, AI is a highly helpful supplemental tool rather than the all-encompassing one that will eliminate many jobs. As a result, you need to reassure your staff that they won’t lose their jobs in the near future.

On the other hand, you might think that you should restructure your company and adopt AI tools, but this is terribly short-sighted. Tools are useless for businesses without human participation.

ASAP Integrate AI Within The Organisation

The tool itself must be incorporated if you wish to protect oneself from AI in the future. The only thing we have to fear is fear itself, therefore the best thing you can do is let your employees see what’s going on behind the scenes. After all, they might be worried about AI taking over their employment.

Many workers have probably already done their own research into whether AI may eventually replace them in their current position. Instead, you should apply AI to tasks that will help your company grow in the appropriate directions. From manual data input to other administrative activities, solutions like CRM (Customer Relationship Management) software will let you employ AI and automated technologies in a way that is actually helpful. Human mistake is common.

The introduction of AI over the past several months has caused a lot of concern, which is part of the issue that many organisations are facing. You don’t want a mutiny, where people are fleeing in droves because they believe they can’t compete with the machine, as it was already mentioned.

Skynet land, where machines develop sentience, is far from where we are. To lessen those elementary human errors, our company can use automation and AI. But, no one has yet installed a robot that walks around the office printing items, so this may mean that employees performing administrative jobs may find themselves in competition with the machine.

The monotonous and repetitive chores that consume a large portion of people’s days are being automated with the aid of AI. We can observe how automation boosts workplace efficiency, and to fully capitalise on automation, we can observe how companies have optimised their processes, like with the aforementioned CRM software. CRM software is a fantastic approach to automate back-office tasks for excellent customer care so you can learn more about each individual customer. This becomes crucial for providing a customised and optimised consumer experience.

We can use AI and automation to make sure we are meeting all of our commitments and that businesses are operating more efficiently.

Become Growth-Minded

This guidance is helpful for both the employer and the employee. Remember that AI has a lot of competition in the form of millions of years of human civilization if you believe that AI will take over the globe in the next 10 years. We all worry that earlier generations will become obsolete as a result of artificial intelligence, but we need to consider how previous industrial revolutions have helped humanity.

During the Industrial Revolution, instruments have been developed that have simplified tasks, enhanced productivity within organisations, and broadened the reach of such organisations. Right now, AI has the potential to improve how we perform our jobs, but it is far more crucial for us to adopt a growth mentality so that we can use AI to expand our intelligence in a variety of ways. Because AI is, in essence, a method of outwitting the computers, it will be more prevalent in businesses that use it.

Also, we don’t want AI to get to the point where it can control every facet of our company’s operations because this would make it “inhuman.” Going forward, the human touch will become even more crucial. Consumers prefer not to communicate with machines. There are occasions when machines can help organisations with customer support, such as with chatbots, but the effectiveness of a chatbot depends on its ability to provide customers with rapid and simple replies. The specifics of a product or a process are rarely pre-programmed into chatbots when a customer requests to know them.

Put The Human Touch First

The largest issue arises when businesses lose focus on the customers they are there to serve, even while organisations are using more tools than ever to provide better services. We should streamline our services and fine-tune our marketing for the advantage of the customer, not for our own gain. Consumers want things quickly, but if they discover they are working with computers rather than people, this may end up being bad for a firm in the long run.

Customer service is all about those soft skills: listening, empathy, and communication. Automation or AI cannot perform any of these things well. When we examine something like marketing, we see that our branding, images, and tone of voice all contribute to making something that ought to be more human. We are undervaluing our company when, in favour of systems that automate so many tasks, we fail to fulfil our commitments to clients and fail to present ourselves as a welcoming and humane company.

We must now draw a line in the sand and acknowledge that automation and artificial intelligence are merely tools; but, we must also develop a human touch. Cutting through the cacophony of AI-generated content is more crucial than ever. While it may seem like a fantastic parlour trick to generate articles in a matter of seconds, it is actually far better for businesses to work on their emotional intelligence. Although artificial intelligence is doing a terrific job of mimicking human Cognition, it does have certain inherent biases, so what we can do is develop a workforce that is significantly more emotionally intelligent.

Going back to the past, when companies first began to sell successfully, can be helpful in many ways. If we want to future-proof ourselves against something that might seem to take over our life, we must be realistic. They learnt the pain points of a consumer, but they also used their empathy and natural human talents to elicit a sale. But, we must keep in mind that if we are to be a more competitive and successful company, it may be time to develop a more robust reaction. Tools can undoubtedly evolve and get more sophisticated, and AI is really astounding when it comes to certain elements of operating our firm.

Would Real Estate Advisors Become Irrelevant in The Age of AI?

As Artificial Intelligence (AI), automation and machine learning continue to progress in leaps and bounds, attention is turning to the potential impact on the world of employment.

The real estate industry is a case in point, as a range of automated tools have been gradually implemented over recent years to make property services and sales more accessible to potential buyers and sellers on a remote and flexible basis.

Does this mean, then, that AI will eventually render real estate advisors obsolete? We’ll explore this question in the article below.

The Current Use of AI and Automation in Real Estate:

Customer Service

Many real estate organisations currently utilise chatbots and similar automated features to provide help and information to clients.

This enables potential buyers, sellers and other parties to engage with the company’s services at any time of day or night without the need for a “manned” customer service line or email, keeping employee inboxes and phone lines clear of the more straightforward queries and freeing up valuable time.

Listings and Property Viewings

Another way in which AI is used in the field of real estate includes the creation of listings and methods of remote property viewing.

As well as images of the property, a listing may include CGI renderings or “staging” of the potential outcomes of extension projects and other potential changes to a home.

What’s more, potential buyers may be able to experience a virtual viewing. This technique sees 3D images of the property’s internal spaces “stitched” together. The viewer can navigate these remotely to get a better impression of the scale of each room and how they connect – without visiting the building in person.

This makes viewings more accessible to those based too far from the property to easily arrange an in-person visit, and to those who would otherwise find it difficult to secure a viewing time that suited their availability and that of a real estate agent.

Virtual viewings tend to reduce the number of “unnecessary” visits, as potential buyers can rule out obviously unsuitable properties without the need to see them in person.

Property Valuation

AI and automation can also aid in the setting of sale prices for properties.

“Utilising global and local data, the features, location and finish of a property may be analysed and compared with others in the surrounding area to come up with a suitable asking price,” comments Ruban Selvanayagam of house buyers and valuation specialists Property Solvers.

This is another task usually undertaken by a real estate professional that can now be automated.

The Future of AI and Automation in Real Estate

While the application of AI for the purposes listed above will serve to significantly reduce the person-hours required in the property sector, it is unlikely that the role of real estate advisor will become extinct altogether.

Many buyers and sellers still prefer a personal touch when it comes to communication and customer service.

What’s more, many property transactions do not run “as standard” from beginning to end, which means that having a human on-hand to handle nuanced situations and unexpected events can be very valuable.

The complexities of certain client queries may also be better served via the skills of a “real” worker.

Furthermore, property listings are rarely “cookie cutter” affairs, so a human touch is often beneficial when it comes to quality control and the imparting of unique or unusual information.

Continued

A “real” advisor may also be better placed to produce creative and engaging property descriptions that are tailored to relevant audiences.

In addition, it is currently difficult to study the various elements and features of a building in detail on a remote basis, and it can be easy for defects to go unnoticed unless the buyer takes the time to inspect them on-site. An in-person viewing is often vital to a final sale decision.

From the perspective of the estate agency, deploying a personable and skilled advisor to show clients around a property may mean all the difference between making and losing a sale.

Finally, while a lot of generic property data is applicable to every house, there are nuances and grey areas that may affect value. At present, this is something only a human real estate agent can gauge.

The above factors suggest that real estate cannot yet afford to lose its human advisors. While their numbers may be reduced, with AI taking on a large portion of their previous duties, human creativity and the understanding of nuance cannot currently be surpassed by machines.