Advisory Excellence saw its monthly website traffic grow, driven by a spike in readership levels. Website traffic refers to users who visit a website. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to measure a brands effectiveness at attracting an audience.
In today’s digital landscape, businesses rely heavily on online platforms to showcase their products and services. As a result, effective advertising strategies have become essential to drive traffic to websites and convert visitors into customers. One often overlooked but highly advantageous practice is providing advertisers with regular website traffic updates. This proactive approach offers numerous benefits that can significantly impact a company’s advertising strategies and overall success.
The pandemic boosted traffic towards digital news – and titles such as Advisory Excellence – have been no exception. Data shows that website traffic to the most widely read business titles also surged during the pandemic.
Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.
The percentage of global web traffic on mobile phones has surged over the past decade. As of November 2021, 53.98 percent of all web traffic came through mobile phones.
When COVID-19 struck, it forced societal changes around the globe. Business people turned to various collaboration platforms and video conferencing capacities to remain engaged with their colleagues, clients and students, while working from home offices.
This helped to drive a digital transformation that has impacted business people across many industries.
Advisory Excellence was at the forefront of this transformation and offers digital networking, as well news distribution to business people from around the globe.
In conclusion, providing advertisers with regular website traffic updates is a strategic move that can revolutionise advertising campaigns. It offers real-time insights, fosters collaboration, informs decision-making, and enhances the overall effectiveness of advertising efforts. By harnessing the power of data, businesses can optimise their strategies, engage their audience more effectively, and achieve sustainable success in the digital realm. Embracing this practice can lead to higher conversion rates, increased brand visibility, and a stronger competitive advantage.