Advisory Excellence Performance Review

Advisory Excellence would like to give you an inside look at how our backend analytics are calculated and how we gather data to provide our visitors with the best experience, content, and recommendations. Any effective website must have good website performance because it is the first thing that all visitors encounter.

Google Analytics is a tool that collects data from your websites and apps in order to provide reports that provide business insights.

The image above reveals that our website was visited by 20,228 people through Google during the month of October.

If you frequently use the internet, you are familiar with slow websites. The effects range widely, from consumer delight to the company’s bottom line. Let’s discuss the speed standards that your website must meet and why doing so is crucial.

Website Speed

Speed is no exception to the rule that all website design decisions should promote a great UX. There is no set standard for how quickly a website must load.

The phrase "content performance" refers to marketers' efforts to quantify the impact of their content on their target audience.

The graphic above shows that during the month of October, 184.8K people interacted with our published material.

Getting visitors’ attention as soon as the page loads is one of the key objectives of website design. All of this, however, is meaningless if your website takes a long time to load initially; impatient consumers are very likely to abandon. According to research by Akamai Technologies, a page’s bounce rate more than doubles for every two extra seconds it takes to load, and 53% of mobile users will leave a page that takes more than three seconds to open.

Content SEO

The effectiveness of your website also influences where you appear in search results. Google has used page speed into their ranking algorithm since 2010. It made the similar announcement for mobile pages in 2018. This is one way the search engine recognises websites that offer better user experiences.

Data on advertising success might assist you in determining the "sweet spot" of exposure. This is the optimal number of impressions required for an ad to have the desired effect.

The graphic above shows that our published material reached 2.8 million individuals between 9 Sep and 7 Nov 2022.

Page speed still has the potential to affect your website’s position in search results, as well as traffic, conversions, and sales. For instance, if Google determines that your website and the website of a rival are equally relevant to a query, the quicker website may rank higher.

Ask our rivals to demonstrate theirs for you. The answers will surprise you.


Regular performance reviews are a potent tool that can catalyse the growth of your product or service. From harnessing data-driven insights and fostering innovation to enhancing customer satisfaction and employee engagement, the benefits are far-reaching. By embracing a culture of continuous improvement through these reviews, you position yourself to not only meet but exceed customer expectations while thriving in today’s competitive market landscape. Embrace the power of performance reviews and unlock the full potential of your product or service.

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