Nowadays, there is a huge selection of inexpensive tools available for young companies and brands with literally any budget. The only problem is that they do not always work effectively. It is recommended, as a rule, first to think about the strategy, and only then about specific tools which are really secondary.

Young companies can use tools such as:

Creation and search promotion of the site

Yes, individual web development and SEO promotion on highly competitive requests are not cheap. But now there are many tools like WordPress for creating a website yourself at a very low price. And with the right approach, SEO optimisation on low-frequency search queries also brings customers to a young business, it is inexpensive, and can also be done by an entrepreneur independently.

Content Marketing

If an entrepreneur doesn’t have a big budget, but has some spare time. There is no better tool for promoting a young company on the market than creating and publishing a lot of quality content.

Promotion In Social Networks

The tool gives no fast results, but with a well-planned and consistent approach, it can be effective and inexpensive.

Contextual Advertising

This is probably the fastest tool for a start-up business. You won’t find anything that would work faster than it.

Event marketing

If you have a local business or an e-commerce site with an offline store, consider gathering your potential customers for useful and relevant events. Is well organised, it may fit into a small budget. You don’t have to spend much on advertising: mailing, social media, and website banners (countdown timer for WordPress, for example) may be perfectly enough. But most importantly, it gives an excellent result.

Email marketing

This is the leader among low-budget tools. If approached the right way, it shows crazy efficiency.

PR

When you are ready for a long-term option and possess a certain expertise as a founder of the business, it gives this crucial opportunity for a start-up business to remain in memory and be on hearing.

Note: This list could be continued, but all these tools can be both effective and completely useless. Any tool, regardless of the budget, should be used systematically.

For example, contextual advertising will be ineffective if it is not connected to, for example, email marketing, social media promotion, or other ways to build long-term relationships with the target audience. Or, for example, content marketing without social media marketing and email marketing is money down the drain.

Therefore, first of all, it is necessary to build a strategy and a system for your promotion. And planning a budget and picking effective tools are not such difficult tasks.

First, answer the following questions:

• How long does it take for my potential customer to make a decision about purchase?
• What steps do they have to go through to come to this decision?
• What doubts might they face?
• Where and under what circumstances is a potential customer looking for information about your products or services?
• Where does your first contact with the client take place, and where are the subsequent ones?
• If a client was not immediately interested, what could convince him/her?
• What useful information would a customer like to know about your product/service?
• What are the reasons a potential client might decide in your favour?
• And also in favour of competitors?

Getting to know your company and making a purchasing decision is a kind of winding path, with many turns and trails that your clients go through. Help them get through it. Set this goal and then the choice of tools will be obvious.