4 Unconventional Ways To Boost Your Marketing Efforts

Marketing can be a tricky thing to get right. You can do all the planning and prep work before rolling out your new campaign, however, you can never know how well it will be received until you roll out; just ask Budweiser in the wake of their now-infamous marketing blunder that alienated the majority of their drinkers!

If you want to avoid marketing hell and are looking for new or innovative ways to help you boost your chances of success, then you need to get creative and think outside the box. Remember, the world of marketing is constantly evolving, and what worked yesterday might not work today. So, it’s crucial to stay ahead of the game and be open to new ideas and strategies.

Keynote Speakers

Imagine the possibilities of aligning with keynote speakers. By engaging with them, listening to their talks, and even inviting them to your events, you can tap into their success and popularity to add authority and credence to your brand. Just think, aligning yourself with experts like Michael Kassan could elevate your marketing strategies and allow you to delve deeper into the topics you’re passionate about, such as marketing itself.

Don’t Be Selling

How about you don’t actually be selling anything? Sure, the aim of a marketing campaign is generally to increase sales, but your marketing can also be impactful even if you aren’t directly selling anything. Instead, look at ways you can add value to others and build a good reputation. Work on building trust with no strings attached, offer value in the form of education, tutorials, free downloads, or simply offer help and support. For instance, if you’re a software company, you could offer free trials of your product, which not only provides value to your potential customers but also allows them to experience your product first-hand, increasing the likelihood of them making a purchase in the future.

Learn More

Remember, knowledge is power. The more you learn, the better you become. And the better you are, the more trust and reputation you build. This, in turn, can significantly enhance your marketing efforts. So, make it your mission to continuously learn about anything and everything that affects your brand. This commitment to learning will not only boost your standing within your industry and with customers, but it will also enhance your overall performance, leading to greater results across the board, not just in your marketing campaigns.

Be Passionate

There is nothing more contagious when it comes to marketing than your passion for what you do. Or anything relating to your brand. If you want to really infuse something extra into your marketing, then you need to let your passions shine through. Then, you need to use these passions to directly engage with your audience and make it relevant to them. From here, your enthusiasm will carry what you do and give it an added boost. For example, if you’re a fitness brand, your passion for health and wellness should be evident in your marketing, making it more appealing to your target audience.

Be The Customer

What exactly would you want if you were being marketed to? Identifying and appealing to your ideal audience is key to a successful marketing campaign, so is understanding what puts people off, and this is where you can be instrumental. What don’t you like? What turns you off? Know these issues and then remove them from your messaging to help you increase the impact. Let’s say you’re giving out branded items at an event. The last thing you want is for them to end up languishing at the back of a wardrobe because you emblazoned your logo on the front and people don’t want to wear it. Instead, think of other ways to use your branding, such as on packaging, and use your colour scheme to design the item instead and make it more wearable. This way, you’re considering the preferences and dislikes of your audience, which can significantly improve the effectiveness of your marketing.


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