14 Online Digital Marketing Courses To Improve Your Skills

When we talk about modern-day marketing, digital marketing becomes very important. If you are interested in learning marketing then digital marketing should be at the top of your list.

However, there are a lot of digital marketing courses in the market. And choosing the right digital marketing course becomes even more important for improving your skills. If you want to improve your skills then read till the end and find out those top digital marketing courses.

14 Best Online Digital Marketing Courses

1. Digital Marketing Specialization by the University of Illinois (Coursera)

This course basically covers all the important aspects of digital marketing like social media marketing, search engine optimization, and content marketing. You’ll learn how to come up with a digital marketing strategy for your own business and implement it. Additionally, you’ll also gain hands-on experience with a few popular digital marketing tools.

2. Fundamental of Digital Marketing Cerificate

This entire course has 26 modules and is designed for those who are new to marketing. By learning this course you can build your online presence, develop a digital advertising campaign to increase sales, etc. You will also use different tools like Google Analytics and Google My Business. 

Additionally, you’ll get a certificate, once you pass the test. So, all in all, this is one of the best courses for beginners. 

3. Pay Per Click University

This is a free pay-per-click learning online course by WordSteam. Basically, there are three divisions in this for both beginners and advanced learners. You’ll also find a lot of white papers and webinars in the course. So make use of it to develop and improve your digital marketing skills. 

And the best part is that it is a mobile-friendly course that will help you learn and track wherever you go. 

4. Introduction to Social Media Strategy 

This social media strategy course is a 45-minute course offered by Skillshare. The course is for those who want to build a marketing strategy for their social media account. 

Both beginners and intermediate learners can learn this course.

5. The Business of Social

The Business of Social course is created by Northwestern University and offered by Coursera. It is created for marketers and businessman who wants to make the best use of social media in his/her business growth. 

Here, you’ll learn more about your investments, time spent on business, costs involved, etc.

6. Digital Marketing Analytics in Practice

This course is best suited for those who want to track the number of audiences and the kind of audience that connects with your content. It was created by the University of Illinois and offered by Coursera.

The course is taught by Kevin Hartman who is Google’s analytics head. It focuses on analysis, visualization methods, and data collection. Overall, this course focuses purely on marketing and gives a great idea of how to approach data analytics in the marketing field.

7. Become a Social Media Marketer

This is one of the top LinkedIn Learning courses for beginners. The course consists of 6 hours of video content explained by 5 different instructors.

Post the completion of the course, you will also get a LinkedIn certificate of completion. You can also ask questions or doubts that you may have regarding the course. So overall it’s arguably the best digital marketing course available on online. Also, this is rated amongst one of the top courses on LinkedIn Learning platform.

8. SEO Training Course

SEO Training Course is for beginners who want to learn SEO from scratch right from link building to mapping keywords. The course is created by Moz and offered by Udemy and is dedicated to beginners. 

It is one of the ideal courses for those who want to make a consistent SEO habit.

9. Internet Marketing for Smart People

If you are new to the marketing field and want to learn about direct response copywriting, then this course is tailor-made for you. The course is quite different from the other courses that you find online. 

Every day you’ll get a mail on copywriting techniques. You’ll keep getting it for 20 days from the day of your sign-up. All you have to do is sign up from your email address and you are good to go.

10. Email Marketing for E-Commerce

This email marketing course is created by Mailchimp and offered by Skillshare. The course is for those professionals who have a basic idea of how email marketing works.

It is a 25 minute course that will help you create a successful email marketing campaigns.

11. Inbound Marketing Certification Course 

This course from Hubspot is for those people who want to learn the inbound marketing basics. There are 6 various lessons covered in this which lasts for 2 hours. 

It will teach you how to grow your business with few sales techniques and email marketing. In the end you get a certificate from Hubspot if you complete the course successfully.

12. Buffer’s Week of Webinars on Digital Marketing

For those who want to learn online digital marketing at your own pace and time, just go for it. And the best part is you don’t even have to register.

As it is a bunch of YouTube videos in a single playlist, it covers everything from content creation to social media analytics.

13. Viral Marketing and How to Craft Contagious Content

This course is created by Jonah Berger from University of Pennsylvania. It gives you the understanding about the kind of content that goes viral and how to come up with a content that gets more traction.

14. Marketing in a Digital World

Marketing in a Digital World helps you in learning the modern day market and gives you all the answers about where the marketing is today. There more than 5,00,000 people who enrolled to the course. 

So it’s one of those popular courses on Coursera.

The Bottom Line

The more you learn new skills, the better you get at it. Looking at the way market is moving, it is ideal for you to learn digital marketing now and improve your skills.

So make sure to read our top 14 online digital marketing courses that we have mentioned and choose the one that suits you.